Introduction
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
About this Course
This course, based on the “Mobilisation Cookbook” developed by the Mobilisation Lab at Greenpeace and Greenpeace’s International Volunteering Lab, focuses on the essential building blocks of putting people at the centre of campaigns and on a series of options you can choose from depending on your objectives.
It will help you understand the core elements of a ‘people powered’ campaign, when to use them and what to mix them with. The course will also give you the practical tools you need to create some of your own unique ‘people powered’ campaigns.
We’ll be learning from real life examples of ‘people powered’ campaigns, and there are fun, interactive quizzes so you can check on your progress.
What You Will Learn
Today, nearly everyone has tools for change in the palm of their hands. In this course, you’ll learn how to recognise these tools and how to use them effectively. You’ll look at different types of people power, learn how an organisation can become engagement-centric, find out how to organise and mobilise, how to work effectively with volunteers, as well as learn from many real campaigns over the years.
Course Content
1. What is People Power?
2. 10 Types of People Power
3. Types of People Power: Raising Awareness and Making Change Happen
4. Engagement
5. Organising and mobilising
6. Volunteers
7. Opening up campaigns
8. Conclusion
Watch Introductory Video
Start Course
Explore Further
- The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
- Mobilisation Lab Collection
- How to Make Change Happen: Free, Online Course
- Storytelling, Narrative and Messaging Courses
- Introduction to Campaigning and Social Movements (Online Courses)
- Digital Campaigning and Online Organising Courses with Social Movement Technologies
- 7 online MOOCs about Social Change and Activism
- How to Build a Team: Online Course by Marshall Ganz
- Public Narrative: Online Course
- Campaign Communications Course