Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

icon of a dart board with an arrow on the bullseye

Campaign Strategy: Start Here

Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.

The Power Matrix

This matrix presents how different dimensions of power interact to shape the problem and the possibility of citizen participation and action.

The Power Cube

The Power Cube is a tool to analyse the power your targets hold so you can create a more effective campaign strategy and bring about change.

a large mass of people walking down the street protesting and holding signs. One sign reads Thou shall not mess with women's reproductive rights.

Campaign Starter Pack

This Campaign Starter Pack from Campaign Bootcamp UK contains information, inspiration and activity sheets, based on the experience and knowledge of people who have fought for change.

4 handouts by Campaign Bootcamp

Campaign Planning: How to Get Started

What is a campaign? and how do you start one? Here are ideas, steps and handouts from Campaign Bootcamp to help you get started with your campaign planning.

3 pieces of paper with the numbers 100 is hanging from a line with wooden pegs. There are coloured lights in the background

Make the First 100 Days Count: Steps for Holding the New Government Accountable

Introduction The ‘first 100 days’ comes from when Franklin D. Roosevelt, the 32nd US President, was elected to power and he and his government made a phenomenal amount of change in a very short time including passing 76 pieces of legislation. For more see Why Do We Care About the First 100 Days? (David Roos, […]

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

6 cogs representing the different points of intervention and a spanner on the left.

Points of Intervention

Campaigners – Where is the best place to take action with the greatest impact? Learn about making change using points of intervention.

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