Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

mob lab logo

Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

illustrations of arrows and houses clouds surround icons of peolple and

Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

form

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

a triangle

Engagement Pyramid

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

template form with boxes to fill in

The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

Campaign Accelerator Toolkit

A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.

diagram

Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

Pin It on Pinterest