Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

protestors marching down street in Melbourne. Feature of the image is a large pink flag with the Extinction Rebellion logo.

Social movements and the (mis)use of research: Extinction Rebellion and the 3.5% rule 

In a 2020 article, which originally appeared in Interface: A journal for and about social movements, Extinction Rebellion member Kyle R Matthews explores how scholarship regarding civil resistance campaigns seeking regime change has been used by environmental activists. Matthews analyses the applicability of research conducted by Chenoweth and Stephan to protest movements in liberal democracies as […]

A Strategy for Climate Insurgency

Lessons from social and labour movements that discuss how movements bringing people together for common preservation arise and can be built.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

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Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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