Coronavirus is a historic trigger event and it needs a movement to respond
Paul Engler makes the case for a mass movement in response to the coronavirus pandemic, demonstrated what people power has achieved in the past to make significant shifts.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Resistance Guide
A powerful social movement has risen to oppose Trump and to build a better America. Now there is a guide to give you the essential tools and strategies to grow and maintain a resistance powerful enough to win.
How Change Happens
How Change Happens, a book by Duncan Green brings together the latest research from a range of academic disciplines and the evolving practical understanding of activists.
Changemaker Chat with Paul Oosting from GetUp
GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.
Blueprints for Change Progressive Organizing and Campaigning Manual
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Running a Campaign Clinic
Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.
Changemaker Chat with Joel Solomon
A chat with Joel Solomon, the co-author of a new book about using money for good – The Clean Money Revolution: Reinventing Power, Purpose and Capitalism.
How to un-do a ‘done deal’ with Strategy and Soul
Campaign insights from Daniel Hunter’s book Strategy and Soul about how to fight a battle people think is a ‘done deal’.
What the US can learn from Scandinavia in the struggle against inequality
In this interview, George Lakey explains what lessons can be learned from how movements in Scandinavia won and secured their egalitarian economic model.
4 lessons for climate organizers from the anti-nuclear movement
The anti-nuclear movement succeeded because local and national organizers understood how individual campaigns generate momentum for the movement.
Why campaigns, not protests, get the goods
George Lakey says it’s time to retire one-off protests in favour of direct action campaigns to maximize the chance of winning victories.
Know your allies, your opponents and everyone in between The Spectrum of Allies
The Spectrum of Allies – a campaign strategy tool developed by George Lakey & Martin Oppenheimer designed to determine allies, opponents and all those in between in a campaign.
Spectrum of Allies
Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.
Changemaker Chat with Dave Sweeney
A chat with Dave Sweeney, a prominent anti-nuclear campaigner who co-founded the 2017 Nobel Peace Prize winning global organisation – ICAN.
Enabling Emergence The Bentley Blockade and the Struggle for a Gasfield Free Northern Rivers
A case study and theoretical examination of nonviolent direct action against fracking in the Northern Rivers Region in Australia.
30 years of Creative Resistance
’30 years of Creative Resistance’ is a compilation of writing and art celebrating the work of Friends of the Earth Australia over the last thirty years.
5 tools to plan your campaign strategy
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test your campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.