A strategic campaign goal must be clear, measurable, and focused, using resources effectively through nested goals to achieve incremental progress.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Strategic Planning: A Democracy Resource Hub Guide
A guide with resources, directories and media about strategic planning collated by the Democracy Resource Hub.
Emergent Strategy
An introduction to the book Emergent Strategy by adrienne maree brown. Summarises the core principles of the approach and includes videos and podcasts to learn more.
Campaign Strategy: Start Here
Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.
Effective Activist Strategic Plans
Overview of the main components of an effective activist strategic plan to help you avoid some common activist planning mistakes.
Understand Your Role in Social Change
Here is a useful framework to help you understand your role in social change. It describes different social change roles: Helpers, Advocates, Organizers & Rebels.
Choosing a Campaign Goal
Have you started a campaign? Do you have a campaign goal or goals? Does it fulfil basic criteria? Learn from past campaigns how they chose their goals.
Movement Learning Catalyst: A Guide to Learning for Systemic Change
Guide for experienced activists and organisers in social movements who are keen to enhance their effectiveness in effecting systemic change.
Six Golden Rules for Engaging Campaigns
Check out these six golden rules from the European Center for Digital Actions for crafting engaging campaigns that resonate & inspire action.
Expect the Unexpected: How to Prepare and Implement a Rapid Response Campaign
Expect the Unexpected and be ready for that moment. Here are tips on how to prepare and implement a rapid response campaign.
Choosing your Strategic Goal
A strategic campaign goal must be clear, measurable, and focused, using resources effectively through nested goals to achieve incremental progress.
Strategic Planning: A Democracy Resource Hub Guide
A guide with resources, directories and media about strategic planning collated by the Democracy Resource Hub.
Emergent Strategy
An introduction to the book Emergent Strategy by adrienne maree brown. Summarises the core principles of the approach and includes videos and podcasts to learn more.
Campaign Strategy: Start Here
Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.
Effective Activist Strategic Plans
Overview of the main components of an effective activist strategic plan to help you avoid some common activist planning mistakes.
Understand Your Role in Social Change
Here is a useful framework to help you understand your role in social change. It describes different social change roles: Helpers, Advocates, Organizers & Rebels.
Choosing a Campaign Goal
Have you started a campaign? Do you have a campaign goal or goals? Does it fulfil basic criteria? Learn from past campaigns how they chose their goals.
Movement Learning Catalyst: A Guide to Learning for Systemic Change
Guide for experienced activists and organisers in social movements who are keen to enhance their effectiveness in effecting systemic change.
Six Golden Rules for Engaging Campaigns
Check out these six golden rules from the European Center for Digital Actions for crafting engaging campaigns that resonate & inspire action.
Expect the Unexpected: How to Prepare and Implement a Rapid Response Campaign
Expect the Unexpected and be ready for that moment. Here are tips on how to prepare and implement a rapid response campaign.