Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

3 pieces of paper with the numbers 100 is hanging from a line with wooden pegs. There are coloured lights in the background

Make the First 100 Days Count: Steps for Holding the New Government Accountable

Introduction The ‘first 100 days’ comes from when Franklin D. Roosevelt, the 32nd US President, was elected to power and he and his government made a phenomenal amount of change in a very short time including passing 76 pieces of legislation. For more see Why Do We Care About the First 100 Days? (David Roos, […]

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

6 cogs representing the different points of intervention and a spanner on the left.

Points of Intervention

Campaigners – Where is the best place to take action with the greatest impact? Learn about making change using points of intervention.

A Strategy for Climate Insurgency

Lessons from social and labour movements that discuss how movements bringing people together for common preservation arise and can be built.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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