Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

Campaign Strategy: Start Here

Campaign Strategy: Start Here

Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.

Choosing your Strategic Goal

Choosing your Strategic Goal

A strategic campaign goal must be clear, measurable, and focused, using resources effectively through nested goals to achieve incremental progress.

Emergent Strategy

Emergent Strategy

An introduction to the book Emergent Strategy by adrienne maree brown. Summarises the core principles of the approach and includes videos and podcasts to learn more.

Understand Your Role in Social Change

Understand Your Role in Social Change

Here is a useful framework to help you understand your role in social change. It describes different social change roles: Helpers, Advocates, Organizers & Rebels.

Choosing a Campaign Goal

Choosing a Campaign Goal

Have you started a campaign? Do you have a campaign goal or goals? Does it fulfil basic criteria? Learn from past campaigns how they chose their goals.

Campaign Strategy: Start Here

Campaign Strategy: Start Here

Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.

Choosing your Strategic Goal

Choosing your Strategic Goal

A strategic campaign goal must be clear, measurable, and focused, using resources effectively through nested goals to achieve incremental progress.

Emergent Strategy

Emergent Strategy

An introduction to the book Emergent Strategy by adrienne maree brown. Summarises the core principles of the approach and includes videos and podcasts to learn more.

Understand Your Role in Social Change

Understand Your Role in Social Change

Here is a useful framework to help you understand your role in social change. It describes different social change roles: Helpers, Advocates, Organizers & Rebels.

Choosing a Campaign Goal

Choosing a Campaign Goal

Have you started a campaign? Do you have a campaign goal or goals? Does it fulfil basic criteria? Learn from past campaigns how they chose their goals.