Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

diagram with circles

Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

First slide from 350.org's Online Training Monster Manual slide deck. Includes picture of a purple monster with one large eye holding an open laptop computer.

Online Training Monster Manual

Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.

Cover image of the Resistance Guide showing a large crowd of protestors.

Resistance Guide

A powerful social movement has risen to oppose Trump and to build a better America. Now there is a guide to give you the essential tools and strategies to grow and maintain a resistance powerful enough to win.

book cover showing ripped paper revealing the word change

How Change Happens

How Change Happens, a book by Duncan Green brings together the latest research from a range of academic disciplines and the evolving practical understanding of activists.

Change Makers (Text on orange background)

Changemaker Chat with Paul Oosting from GetUp

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

Photograph of a neon question mark in a dark room.

Running a Campaign Clinic

Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.

Change Makers (Text on orange background)

Changemaker Chat with Joel Solomon

A chat with Joel Solomon, the co-author of a new book about using money for good – The Clean Money Revolution: Reinventing Power, Purpose and Capitalism. 

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Change Makers (Text on orange background)

Changemaker Chat with Dave Sweeney

A chat with Dave Sweeney, a prominent anti-nuclear campaigner who co-founded the 2017 Nobel Peace Prize winning global organisation – ICAN.

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