Scaling Social Movements: An Overview
Summary of key resources about scaling – the process of increasing the size, strength, geographical reach, & impact of social movements.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Scaling Up Movements For Greater Impact
Scaling framework tool for campaigners to evaluate existing efforts and think about new ways of broadening and deepening impact.
Story Based Strategy 101
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
Campaigning for Social Change: beyond just protesting for it!
Daniel Hunter outlines the key elements of campaigns: a strategic time-tested model for effective social change work.
Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers
This manual will help workers to identify clear campaign goals and objectives, develop strategies and tactics, and create unifying public messages and timelines for campaigns.
Lessons from the Grassroots Campaign Playbook
What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.
Did You March 4 Justice? Ideas for Your Next Steps
Ideas for next steps after the Women’s March 4 Justice – including action, skills development, videos, books and podcasts.
Key Resources from Mobilisation Lab
Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.
What does that mean? Dictionaries and terminology for civil resistance
Are you looking for a dictionary, glossary and terminology related to civil resistance, activism and organising? Here is a list of resources.
All About Power: Understanding Social Power and Power Structures
An essential primer for activists to understand and explore how power impacts their work in order to design strategies from a more comprehensive, shared definition and analysis of power as it operates in society.
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Engagement Pyramid
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
The Campaign Canvas
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Campaigning in High-Risk Environments
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
5 Principles to Guide Campaigning in 2021
Ideas about how organisations and grassroots collectives can campaign in 2021 – it’s not a ‘normal’ year.Here are 5 principles to guide you.
Campaign Accelerator Toolkit
A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.
Movement Building Canvas
The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.