Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
The Spectrum of Allies – a campaign strategy tool developed by George Lakey & Martin Oppenheimer designed to determine allies, opponents and all those in between in a campaign.
George Lakey says it’s time to retire one-off protests in favour of direct action campaigns to maximize the chance of winning victories.
Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.
In this interview, George Lakey explains what lessons can be learned from how movements in Scandinavia won and secured their egalitarian economic model.
Campaign insights from Daniel Hunter’s book Strategy and Soul about how to fight a battle people think is a ‘done deal’.
The anti-nuclear movement succeeded because local and national organizers understood how individual campaigns generate momentum for the movement.
If you’re wondering how to build a powerful movement that can make big wins for climate action, then this is your guide – the Climate Resistance Handbook by Daniel Hunter from 350.org
A case study and theoretical examination of nonviolent direct action against fracking in the Northern Rivers Region in Australia.
’30 years of Creative Resistance’ is a compilation of writing and art celebrating the work of Friends of the Earth Australia over the last thirty years.
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Despite pain, loss, disruption and grave threats, the LGBTQ movement — decade after decade — launched new campaigns for more advanced goals and won.
Toby Chow is a leader working for social change in the US. He talks about what a social movement is… Occupy, civil rights movement, student movements, etc.
TED talk about the overlaps & tensions between the gay rights & the civil rights movements & how the 2 struggles intertwine and propel each other forward.
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.
Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.