How to Create a Campaign
How do you start a campaign for social change? Learn how to create a campaign using tools such as the Spectrum of Allies.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
How to Map a Movement
Learn how to map a movement to help understand the landscape, the other players, what’s missing, what’s most needed, and where things like power imbalances and conflicts are causing problems.
The Horizon of Possibility: Tectonica’s Method for Social Change Strategy
How do you Develop a Social Change Strategy? Explore and learn from Tectonica’s method for social change strategy.
Replace Endless Actions with Campaigns
Keep doing the same actions and not getting anywhere? Learn about replacing endless actions with campaigns and have a bigger impact.
Pillars Of Support – The Upside Down Triangle
Learn about movements, power and the Pillars of Support also known as the Upside-Down Triangle from Daniel Hunter.
How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.Â
Magic Boxes: Campaign Planning Tool
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Making A Campaign Concept: Campaign Planning Star Diagram
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
I don’t really have a ‘Theory of Change’ but these things will help
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.
Campaigns to End Logging in Australia (Commons Conversations Podcasts)
Listen to two podcasts from the Commons Conversations about campaigns, coalition building and citizen science to end logging in Australia.
The Neutrality Trap : Disrupting and Connecting for Social Change (Book)
The message at the heart of The Neutrality Trap is that, when it comes to the important social issues that face us today, avoiding conflict is a mistake.
Movement Success, Durability and Research with Winnifred Louis (Commons Conversations Podcast)
Professor Winnnifred Louise discusses the principles that can help campaigns to be more effective and durable.
Learn a Goal Setting Technique: Objectives and Key Results OKRs
Objectives and Key Results are a simple goal-setting technique that can help increase organizational learning and improve performance.
Making Strategic Planning Flow: An Organising Story-telling Lab on how 350 Europe made its Process Work
This 350.org organising story telling presentation shares lessons and insights into how to make the strategy planning process better.
Books to Read if you are Interested in Activism, Social Change and Justice
A comprehensive and broad range of books to read if you are Interested in activism, campaigning, organising, social change and justice.
(Dis)solution Magazine
(Dis)solution is an Australian online and print journal published in Naarm/Melbourne. It is born out of a need for radical, critical thought and expression, particularly from emerging writers, artists and activists which challenges the catastrophic, ecocidal structures of the 21st century.
Climate Activism: Start Here
A strong climate movement means meaningful change. Here’s a list of resources to help you on your climate activism journey.