Campaign Strategy: Start Here
Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Looking to start a campaign or improve your campaign strategy? Here is a list of manuals, templates, tools and other resources to get you started.
Rukiya, a 350.org organiser in Kenya, shares stories of how they recruited people for the African DeCOALinise Campaign.
Kathryn McCallum, an Australian Climate Campaigner, shares her lessons from ten years of climate campaigning in this talk given in 2023.
The 2023 book Labour Power and Strategy, edited by Peter Olney and Glenn Perušek, is centred around a lengthy interview with labour organiser and historian John Womack Jr in which he argues for the importance of ‘strategic workplace organising’
The Transport for All campaign, coordinated by DRC Advocacy, is fighting for accessible public transport in Victoria, Australia. An interview with Ally Scott and Greg Ferrington about the campaign.
Interview with Rochelle Porteous, experienced campaigner on a range of issues and the Advocacy Manager at the Council for Intellectual Disability.
This article provides a powerful way to use research to advance a range of economic, environmental, and social issues.
The Activist Handbook is a ‘wikipedia’ style website that provides guides and resources for people to become effective activists.
Collection of different case studies / stories of organising and movements from across the globe collated and presented by 350.org.
People Power, Civil Resistance and Nonviolent Action NVA Trainers and Facilitators – Lists of training activities from Beautiful Trouble.
Three courses by 350.org about how to campaign and social movements. The courses are very user friendly, easy to follow and accessible.
Commons Conversations Podcast with historian Sarah Schulman who shares lessons from campaigns led by the AIDS Coalition.
Disability rights campaigners chat about how campaigns can be more effective & accessible, history and the importance of rest and fun.
Here is a new framework for understanding social change by the Sheila McKechnie Foundation in the UK. It is called the Social Change Grid.
Commons Conversations Podcast – Interviews with campaigners about insights into activism, learning in movements, radical history and more.
Would you like to gain an understanding of what different terms mean in the world of campaigning and organising?
This interview with Nicky Ison includes tools and ideas for how to incorporate systems thinking into your campaign work and strategy.
A climate action campaign tool to analyse if an institution-decision maker is in the Denial, Delay, Diversification or Decarbonisation stage.
A podcast that goes behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns.
Community resistance has been astonishingly effective at stopping mining in India. This article draws from the book Iron Will.