Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

6 cogs representing the different points of intervention and a spanner on the left.

Points of Intervention

Campaigners – Where is the best place to take action with the greatest impact? Learn about making change using points of intervention.

illustration of people walking along an arrow that curves to the left. There is one person on top of the arrow.

Making change: What works?

What key ingredients enable movements to realise significant change? Learn from four movements and this report’s insights and findings.

A Strategy for Climate Insurgency

Lessons from social and labour movements that discuss how movements bringing people together for common preservation arise and can be built.

information sheet titles Story based Strategy 202. There are 5 icons and a silhouette of a crowd.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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