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Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

A Strategy for Climate Insurgency

Lessons from social and labour movements that discuss how movements bringing people together for common preservation arise and can be built.

information sheet titled 'Story based Strategy 101'. There are 5 icons and a silhouette of a crowd.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

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Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

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Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

First slide from 350.org's Online Training Monster Manual slide deck. Includes picture of a purple monster with one large eye holding an open laptop computer.

Online Training Monster Manual

Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.

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