Lessons from the Grassroots Campaign Playbook
What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.
Ideas for next steps after the Women’s March 4 Justice – including action, skills development, videos, books and podcasts.
Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.
Are you looking for a dictionary, glossary and terminology related to civil resistance, activism and organising? Here is a list of resources.
An essential primer for activists to understand and explore how power impacts their work in order to design strategies from a more comprehensive, shared definition and analysis of power as it operates in society.
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
Ideas about how organisations and grassroots collectives can campaign in 2021 – it’s not a ‘normal’ year.Here are 5 principles to guide you.
A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.
The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.
The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns by Ivan Marovic is a practical guide for activists and organizers of all levels, who wish to grow their resistance activities into a more strategic, fixed-term campaign.
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.
Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.
An inspiring list of feature films and documentaries about women and social change including Women of Steel, Suffragette, Mission Blue, She’s Beautiful When She’s Angry and more.