Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

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Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

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Movement Building Canvas

The Movement Building Canvas is a practical framework to help you, your team or your organisation design your movement for maximum impact.

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

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Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

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Online Training Monster Manual

Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.

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How Change Happens

How Change Happens, a book by Duncan Green brings together the latest research from a range of academic disciplines and the evolving practical understanding of activists.

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Running a Campaign Clinic

Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.

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