Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

Book cover image of people walking

30 years of Creative Resistance

’30 years of Creative Resistance’ is a compilation of writing and art celebrating the work of Friends of the Earth Australia over the last thirty years.

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Exploring roles in social change movements

Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.

Black and white photograph of a chess board with overturned king..

Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

Elements of Campaign Strategy

This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

The Building Power Guide

The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.

Cover of Gene Sharp's 'The Politics of Nonviolent Action: Part Two The Methods of Nonviolent Action'

198 Methods of Nonviolent Action

Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.

A group of people stand on a bridge holding large letters spelling 'Global Goals'.

Tactics analysis

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.

Cover of Tim Gee's book 'Counter Power: Making Change Happen'

Frameworks for Winning Change

Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead. This article outlines four models, by Martin Luther King, Jr, George Lakey, Bill Moyer and Tim Gee.

A collage of photographs taken with people featured on the ChangeMakers podcast.

Introduction to ChangeMakers Podcast

The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.

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