Topic

Campaign Strategy

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

book cover showing ripped paper revealing the word change

How Change Happens

How Change Happens, a book by Duncan Green brings together the latest research from a range of academic disciplines and the evolving practical understanding of activists.

Change Makers (Text on orange background)

Changemaker Chat with Paul Oosting from GetUp: Elections and Politics

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

Photograph of a neon question mark in a dark room.

Running a Campaign Clinic

Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Book cover image of people walking

30 years of Creative Resistance

’30 years of Creative Resistance’ is a compilation of writing and art celebrating the work of Friends of the Earth Australia over the last thirty years.

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