How do you Develop a Social Change Strategy? Explore and learn from Tectonica’s method for social change strategy.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Replace Endless Actions with Campaigns
Keep doing the same actions and not getting anywhere? Learn about replacing endless actions with campaigns and have a bigger impact.
Pillars Of Support – The Upside Down Triangle
Learn about movements, power and the Pillars of Support also known as the Upside-Down Triangle from Daniel Hunter.
How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
Magic Boxes: Campaign Planning Tool
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Making A Campaign Concept: Campaign Planning Star Diagram
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
I don’t really have a ‘Theory of Change’ but these things will help
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.
The Horizon of Possibility: Tectonica’s Method for Social Change Strategy
How do you Develop a Social Change Strategy? Explore and learn from Tectonica’s method for social change strategy.
Replace Endless Actions with Campaigns
Keep doing the same actions and not getting anywhere? Learn about replacing endless actions with campaigns and have a bigger impact.
Pillars Of Support – The Upside Down Triangle
Learn about movements, power and the Pillars of Support also known as the Upside-Down Triangle from Daniel Hunter.
How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
Magic Boxes: Campaign Planning Tool
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Making A Campaign Concept: Campaign Planning Star Diagram
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
I don’t really have a ‘Theory of Change’ but these things will help
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.