TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

  • A Graph - Title reads 'The Movement Compass'. The X axis reads "Movement's Power' and Y axis reads 'Time'. The columns read 'an enduring crisis

    The Movement Compass and Worksheet

    Here is a framework that can help organizers identify what they need to be doing right now, by understanding, and thinking strategically about, the life cycle that social movements tend to follow.

  • Title / logo - "How to Change the Narrative / Story: Guides

    100 Campaigns that Changed the World

    A podcast showcasing the best advocacy campaigns from past and present. Learning the lessons from campaigns that have made an impact.

  • A woman known as Joana Partyka standing in an art gallery holding her hand to the wall next to a painting of a man sitting on a log in the Australian bush (a Frederick McCubbin painting called ‘Down on His Luck’). The artwork has been spray-painted with yellow spray paint with a yellow Woodside logo.

    Disrupt Burrup Hub: Campaign Evaluation

    Disrupt Burrup Hub (DBH) is a direct action campaign primarily targeting Woodside Energy projects at Murujuga on the Burrup Peninsula. Learn from their campaign evaluation.

  • A worksheet with a table and questions titled 'Factors Shaping Strategic Choices'. JASS logo on top right. There are two columns and 8 rows. Text in the first column reads 'Context and History What are the most important aspects of your analysis of power dynamics in the context? How does history shape this context in ways that you need to be aware of? Civic Space What degree of civic space exists? What openings exist that you can take advantage of? Are there any spaces you can claim even if not intended for your use? What are the risks? Moment What political/ economic/ social dynamics exist that could create opportunities to mobilise and exercise power? What are the constraints and risks in the current moment? Entry Points What issues and entry points might be most effective? What openings and opportunities exist to mobilise around your agendas? What risks or obstacles? Narrative and Norms What are the narratives that dominate public debate? What beliefs and norms (forms of invisible and systemic power) do they reinforce and legitimise? What is the impact? What narratives

    Factors to Consider when Shaping Strategic Choices

    Factors and questions to consider when shaping strategic choices in developing your campaign strategy. Factors are the trends, forces, and questions to consider in making strategic choices.

  • Guide cover - Title reads 'Just Power A Guide for Activists and Changemakers'. There is a woman speaking into a loudhailer. The speech bubble coming out of the loudhailer contains the title. There are rainbow colours surrounding her.

    Just Power: A Guide for Activists and Changemakers

    A toolkit for activists and changemakers about power by JASS Associates. It includes many activities and is in English, Spanish & Indonesian.

  • Text reads 'Campaign Bootcamp'.

    Campaign Boot Camp

    Resources from Campaign Bootcamp – a UK-based charity that gave people the skills, confidence and community to run powerful campaigns.

  • Training and Planning Tools

    Tools for activist training and strategy development, including campaign strategy, power, conflict, narrative and storytelling.

  • Text reads 'Campaign Strategy: Training and Planning Tools'. The words Campaign Strategy are in big cut out letters in multiple colours.

    Campaign Strategy: Training and Planning Tools

    Introduction Training resources about campaign strategy for changemakers including workshop exercises, activities and templates to explore in a group setting. You can draw on these materials to put together training workshops and planning sessions. Remember to modify materials for your particular context. This guides shares tools and activities which have been developed by many different…

  • Title reads 'How to plan a campaign'. Background photo shows hands holding pens writing on white paper. There are diagrams

    How to Plan a Campaign: Video Series

    Learn how to create an effective campaign plan with your group with this series of short videos from Friends of the Earth UK.

  • Photograph of a human sign taken from above. People stand on a beach spelling out with their bodies: 'WE ARE THE RISING TIDE'

    Case Study: Organising in Rising Tide, 2022-24 

    How Rising Tide organises and mobilises to achieve broad movement appeal in the current activist landscape.

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