Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
Topic
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
The Campaign Canvas [Template]
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
Campaigning in High-Risk Environments
How do organisers and campaigners keep working for social justice when the environment they’re in becomes high risk?
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Can NGOs and Social Movements be Authentic Allies?
Four things not for profit organisations can take into consideration to be authentic allies with social movements.
Lessons from the Grassroots Campaign Playbook
What are the key elements of a grassroots campaign? Tips and tricks learnt from working with grassroots activists.
The Eight Fold Path: 8 Principles for Building a Progressive People’s Movement
The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Building an Advocacy Campaign: A template for introducing the Basics of Strategy
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
Campaign Scoping Template
This 3 pg campaign template shared by the Sydney Cancer Advocacy Network can help groups decide which campaigns are worth running.
Bill Moyer’s Movement Action Plan
A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Log Frame Matrix Template: Tool for Campaign Planning
Making campaign planning and project management easier with a Log Frame Matrix (Or logical framework matrix) template.
Strategy & Soul Insights
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.
Power Mapping and Analysis
This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.
Tip: “You know nothing, campaigners”
Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, gives a punchyy presentation about campaign evaluation.