Introduction
Measuring the impact of campaigning can be difficult. So as a campaigner, how can you tell if you are actually making a difference?
You may have mobilised X thousand people, written Y letters to your local member, or contacted Z journalists to write about your cause. A law might even have been passed or the corporation has stopped doing that bad thing. But how do you know you’ve actually contributed to change? How do you measure impact?
Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, brings everyone down to earth in a punchy presentation on campaign evaluation. In just 13 minutes, she manages to tell you about how you know nothing (about your organisation’s impact) and how you might go about knowing more.
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Explore Further
- 3 Tools for Advocacy Evaluation
- How do you Measure the Impact of Activism and Advocacy Work?
- Campaign Monitoring and Evaluation: Measuring What Matters
- 3 Templates for Campaign Evaluation
- Measuring Transformational Impact in Human Rights Advocacy, Zehra Mizra, Stanford Social Innovation Review, 2021
- A Guide to Measuring Advocacy and Policy, Organizational Research Services, 2007
- The Art of Assessing the Impact of Advocacy Work
- How are we Measuring People Power in 2020+, and where do we go from here?
- Toolkit for Demonstrating the Impact of Independent Advocacy, Scottish Independent Advocacy Alliance
- Beyond Evaluation to Impact Assessment
Attribution CC BY