The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
Members of the Sydney Cancer Advocacy Network often suggest ideas for new campaigns. So we came up with a process and template to help decide which campaigns were worth running. The first step is for members to pitch their idea to the group. Members then vote on whether to give the campaign ‘in principle’ support. […]
A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Template Log Frame Matrix: A simple tool to make campaign planning and project management a pleasure
A simple tool to make campaign planning and project management a pleasure! A frequent challenge we face in campaign work is starting with a killer tactic and trying to retro-fit it to a campaign objective. We’ve all been there “But I love this idea so much, I just want to do it anyway!”. A Log […]
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.
This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.
Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, gives a punchyy presentation about campaign evaluation.