The Campaign Strategy Guide is the first instalment of the People Power Manual, a resource created for organisers, activist educators and facilitators. The Campaign Strategy Guide is available for purchase, in hard copy or download, from the Change Agency.
Campaign strategy needn’t be mystifying, lonely or stressful. Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners. The guide incorporates 16 handouts, several workshop schedules and process guides for 24 strategising processes that have been tried and tested by thousands of campaigners.
The People Power Manual
The People Power Manual is a resource for activist educators. It is a collection of participatory and experiential processes and handouts organised around six themes:
- Campaign Strategy (released late 2015, 3rd edition 2020)
- Community Organising (October 2016)
- Civil Resistance
- Working with Groups
- Returning to Strength: Movement Resilience in the Face of Repression
- Educating the Activist Educator (Ed²)
Outline of the Campaign Strategy Guide
We start with an introduction to our thinking about strategy and its importance in social change work. Before this you’ll find a glossary of expressions that are used throughout the guide. This is not gospel, and words will always be used differently in different contexts. But we feel it’s important to say what we mean and the manual uses some concepts and language in quite specific ways. This glossary could be a useful workshop resource too.
The manual follows a sequence that reflects how we think about (and teach) strategy. Often, we’ll describe this logic using the metaphor of a funnel. We encourage campaigners to begin their strategizing processes by thinking as broadly as possible about their visions, their social and political context, and about power. Step by step, we move through ‘cutting’ problems to issues, considering the steps involved in resolving the problem you’re focused on, who you might work with and how you expect to influence power-holders. After progressing through these analytical processes, we then shift our focus to the narrow end of the funnel; what tactics will you use
At each step along the way, we provide some of our favourite process guides and resources. There’s an extensive and searchable collection of resources on The Change Agency website.
The manual ends with a list of useful online resources, books and sample workshop schedules.
Download / Access Resource
The Campaign Strategy Guide is available for purchase, in hard copy or download, from the Change Agency.
- Campaigning - Strategy
- Capacity building
- Power mapping
- Strategy_Strategic planning
- Theory of change