Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

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Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

Marshall Ganz teaching a class

Public Narrative: Online Course

Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.

Framing the Role of Government and the Economy

Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE. 

Front cover of the Press Officer Handbook (no images).

The NEON guide to progressive media work

NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.

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Social Change Radio Directory

Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.

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Zoom Meetings Host Guide

This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom. 

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How to Frame Issues for Social Change Impact

Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.

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Improve your website accessibility

A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.

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How to Write a Great Blog Post

Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.

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Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

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