NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
The Victorian Women’s Trust (VWT) shares a list of their favourite feminist podcasts including Fierce Girls, Sisteria and Mother of Invention.
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Learn practical tips from Digital Storytellers on how to make a video with your smartphone including information about what you need, shooting tips and editing.
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
Have you been trying to create and/or build upon your brand identity for a campaign or your organisation? Great tips and a checklist from Principle Co.
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
One-to-one conversations can help people understand the bushfire crisis, the link to climate change, and the need for action. Here’s 5 resources for effective conversations.
The Story Canvas is a template and/or online form from the Digital Storytellers which guides you to fill in the right ingredients to make a powerful story.
The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.
A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.
Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.
Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation.
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.