Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

Hands holding a mobile phone and filming

The Big Five Trends in Video for 2020

The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.

woman being filmed

How to create a media package

A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.

Man being interviewed at a climate change rally

How to do a great media interview

Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.

Man driving car in traffic listening to radio

How to call talkback radio

Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation. 

screenshot of austock photo library with images representing equality

Where do I find images reflecting diversity?

Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.

Brave New Words Access to medicines – United States

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast looks at how the battle over drug prices is heating up to confront corporate greed and pay-to-play politics.

Brave New Words Together for Yes – Ireland

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how the Together For Yes coalition rewrote the playbook on abortion in Ireland.

Brave New Words: Let’s do this – New Zealand

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast goes behind the scenes to understand how Jacinda Ardern led Labour to victory in NZ.

Brave New Words Police reform – Washington

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how De-Escalate Washington achieved success by speaking openly about race and centering those most affected by police violence.

Brave New Words Greater Than Fear – Minnesota

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast reveals how a coalition of grassroots and labor groups found a narrative that speaks to both race and class concerns.

Brave New Words People Seeking Asylum – Australia

Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast unpacks how human rights advocates applied communications research to swing public opinion and win campaigns in the ongoing battle against offshore detention of refugees.