This article provides tips on how to run effective interviews for articles, research projects and podcasts.
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Learn about disinformation, misinformation and mal-information and the 7 forms of information disorder from HiveMind.
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
Article about organisations fighting misinformation and disinformation from the FWD + Organise Conference 2021 in Australia.
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Interview with Craig Reucassel: How a career as a comedian and political satirist prepared him to talk about climate change with a diverse audience.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.