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Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

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Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

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What Helps Motivate People to Take Action?

What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.

Photograph of a report with the title 'Passing the Message Stick'

Passing the Message Stick

The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.

a table of story archetypes worksheet

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

text says naming an advocacy campaign. two photos of a lock the gate sign on a fence and a banner that protestors are holding that says fight for $15

Naming an Advocacy Campaign

How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.

form

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

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