Topic

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

Campaign Communications Course

A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.

two people sitting at a desk facing each other with microphones and laptop. One person is interviewing the other.

Tips for Conducting Interviews about Sensitive Topics

Tips from Community Radio 3CR in Australia focussing specifically on interviews regarding sensitive topics.

a woman with long hair and black rimmed glasses sitting in front of a microphone. Behind her is a sign for 3CR. in the top left hand corner are two overlapping icons - one is a speech bubble with lines and the other is a cloudy speech bubble with an ellispis.

How to Conduct Interviews: Tips and Checklist

Tips and checklist on how to prepare, conduct, produce entertaining and informative interviews from Nicky Stott, Community Radio 3CR trainer.

A mural outside the Bernard Shaw Pub in Portobello, Dublin depicting Savita Halappanavar and calling for a Yes vote in Ireland’s referendum on repealing the Eighth Amendment. The mural shows Savita's face surrounded by lots of stickers saying Vote Yes

How to build public support with personal stories

A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.

6 covers of reports in a collage. One report title reads Storytelling and social change. Another report title reads How do we frame our way out of this mess?

How to Change the Narrative

Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.

A crowd of protestors at marriage equality rally. There are colourful rainbow flags, banners and in the foreground three people are holding signs that say Vote Yes with a green tick.

What we can learn from the Marriage Equality Campaign

An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.

a person holding a red microphone is interveiwing a person wearing a red jacket. You can see their upper torsos but not their heads.

Conducting Interviews for Articles, Research & More

This article provides tips on how to run effective interviews for articles, research projects and podcasts.

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

screenshot of webinar front page that reads Race Class Narrative, Oct 2021. A black and white photo features a man with a child on his shoulders holding her arms out.

The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle

Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.

Disinformation and 7 Common Forms of Information Disorder

Learn about disinformation, misinformation and mal-information and the 7 forms of information disorder from HiveMind.

icon of a group of people standing looking with the backs to the viewer in front of a big yellow circle. One is holding a red flag, another a poster and another a loudspeaker.

What Helps Motivate People to Take Action?

What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.

When Facts Fail: How We Fight Misinformation

Article about organisations fighting misinformation and disinformation from the FWD + Organise Conference 2021 in Australia.

Fast and First: Shifting Narratives through Rapid Response Media Campaigning

Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.

crowd of climate protestors holding a sign that says climate justice

A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests

A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.

Photograph of a report with the title 'Passing the Message Stick'

Passing the Message Stick: A Guide for Changing the Story on Self-Determination and Justice

The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.