Grassroots guide to creating quality online content
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Topic
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Australia reMADE Vision: Creating the best version of us
From hundreds of conversations with Australians across the country Australia Remade has come up with 9 pillars that form a collectively imagined vision.
Email tips and worksheet when writing to or asking something of your supporters
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Where do I find images reflecting diversity?
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
Brave New Words: Access to medicines – United States
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast looks at how the battle over drug prices is heating up to confront corporate greed and pay-to-play politics.
Brave New Words: Together for Yes – Ireland
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how the Together For Yes coalition rewrote the playbook on abortion in Ireland.
Brave New Words: Let’s do this – New Zealand
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast goes behind the scenes to understand how Jacinda Ardern led Labour to victory in NZ.
Brave New Words: Police reform – Washington
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast explores how De-Escalate Washington achieved success by speaking openly about race and centering those most affected by police violence.
Brave New Words: Greater Than Fear – Minnesota
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast reveals how a coalition of grassroots and labor groups found a narrative that speaks to both race and class concerns.
Brave New Words: People Seeking Asylum – Australia
Brave New Words takes listeners on a journey around the globe with renowned communications researcher and campaign advisor Anat Shenker-Osorio. This episode of the podcast unpacks how human rights advocates applied communications research to swing public opinion and win campaigns in the ongoing battle against offshore detention of refugees.
Become the Media: IndyMedia and S11
A description of the role of alternative media in the S11 anti-globalisation protests, September 2000.
Items of Mass Instruction: Posters, Stickers, Memes and More
Creative tactics for social change: Different ways of spreading messages and information in a creative way… memes, posters, postcards, stencils, etc.
Radically Re-Imagining the World as our Climate Changes
Alex Kelly gives a powerful speech about seeing the opportunities and how the arts can help to remake, to reimagine and to redefine our world.
Rapid Response Worksheet: A framework for advancing narrative strategy in the face of a crisis or breaking news development
The rapid response worksheet from Narrative Initiative enables you to use a strategic communications framework in the face of crisis or breaking news.
Who What How: Narrative Strategy for Issue Campaigns
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
Video as an advocacy tool: 3 how-to videos to improve your video and filming techniques
3 how-to tools to improve your video and filming techniques from Witness including mobile phone filming, sound recording and interviewing techniques.
How to do video content faster, lighter and without a big budget
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
How to Draft: A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Top 3 Messaging Tips from Anat Shenker-Osorio at Progress 2019
The top 3 messaging tips from Anat’s keynote speech at Progress 2019 – 1. Politics is not solidarity, 2. Empathy, not sympathy, 3. What you fight, you feed.
How to: Crowdsourcing ideas and content from supporters
Learn how to utilise the collective intelligence of your supporters with this How to guide on crowdsourcing from Blueprints for Change.