Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

Campaign Communications Course

A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.

6 covers of reports in a collage. One report title reads Storytelling and social change. Another report title reads How do we frame our way out of this mess?

How to Change the Narrative

Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on. 

screenshot of webinar front page that reads visual strategy for movements, Powerlabes training. There is a collage of faint, grey icons in the background including a loudspeaker, paint brush, speech bublbes, pen, paint roller and clipboard.

Projecting Power: Visual Strategy for Movements

Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.

icon of a group of people standing looking with the backs to the viewer in front of a big yellow circle. One is holding a red flag, another a poster and another a loudspeaker.

What Helps Motivate People to Take Action?

What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.

a table of story archetypes worksheet

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

information sheet titles Story based Strategy 202. There are 5 icons and a silhouette of a crowd.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

text says naming an advocacy campaign. two photos of a lock the gate sign on a fence and a banner that protestors are holding that says fight for $15

Naming an Advocacy Campaign

How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.

form

Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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