A course for grassroot groups to understand the basics of public communications for building a convincing, winning campaign.
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Tips from Community Radio 3CR in Australia focussing specifically on interviews regarding sensitive topics.
Tips and checklist on how to prepare, conduct, produce entertaining and informative interviews from Nicky Stott, Community Radio 3CR trainer.
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
This article provides tips on how to run effective interviews for articles, research projects and podcasts.
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
The Race Class Narrative: A race forward messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Learn about disinformation, misinformation and mal-information and the 7 forms of information disorder from HiveMind.
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
Article about organisations fighting misinformation and disinformation from the FWD + Organise Conference 2021 in Australia.
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Re:Imagining Change: How to use story-based strategy to win campaigns, build movements, and change the world
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.