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Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Large group blocking intersection near Federation Square and Flinders Street Station in Melbourne.

Media Checklist for Actions

A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing the Economy

Framing the economy: How to win the case for a better system…

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Where now for the environment movement? Weathercocks and signposts ten years on

The prioritisation of ‘compassionate’ values by most people provides a powerful opportunity for building public support for positive action. It’s ten years since the publication of Weathercocks and Signposts: The Environment Movement at a Crossroads. This report raised probing questions about whether the strategies deployed by the mainstream environmental movement in the UK were proportional […]

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Diagram of three boxes with arrows moving between them in both directions: 1. Cross-Racial Solidarity 2. Government for All 3. Shared Prosperity & Racial Justice.

Communicating Race-Class

Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.

Photo of neon sign reading 'ALL WE HAVE ARE WORDS; ALL WE HAVE ARE WORLDS'

Winning Words About Work

Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.

A crowd of people holding up newspapers with squares cut out for them to look through.

The importance of journalism in democracy

Lenore Taylor, editor of Guardian Australia, presented at Progress 2017 on the world of fake news and click-bait. She ends with a powerful call to protect quality, fearless and independent journalism.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

ChangeMakers 2.1: Brooklyn Nine Nine

What can we learn when a Hollywood TV show gets into ChangeMaking? Comedy show Brooklyn 99 took on police racism. How did they do it in a way that people didn’t turn off?

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Photo of the cast of Brooklyn 99.

What ChangeMakers can learn from Brooklyn Nine Nine

Who knew that TV could teach you how to change the world! Embedded in Brooklyn Nine Nine’s approach to sitcom writing are a few lessons about how we can successfully communicate important, difficult issues to a wider audience.

A group of people gather under a tree with clipboards.

Is personalized political communication manipulative?

“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.

A brick wall painted white with the words Art = Change! graffitied in black

Art and Campaigning

Lessons about the effective use of art in campaigns from three activist artists: Tom Civil, Arlene TextaQueen and Van Thanh Rudd. Lessons include: Build strong culture; Represent ethically; Consider your audience; Court controversy; Always remember the visuals; Value the labour of artists.