Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
Greenpeace International agitated for Coca Cola to desist from HFC refrigerants prior to the Sydney Summer Olympics in 2000.
The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.
Tools, pragmatic lessons and case studies on harnessing the power of narrative, culture, and imagination to help our movements win.
An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Interview with Craig Reucassel: How a career as a comedian and political satirist prepared him to talk about climate change with a diverse audience.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.
Learn all about public narrative and the power of story through this series of videos from Marshall Ganz and the Resistance School.
Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE.
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.