Topic

Communications & Media

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

Photograph of a report with the title 'Passing the Message Stick'

The 2023 Voice Referendum Outcome: A Messaging Guide

In the aftermath of a challenging referendum loss, our communities are facing a critical juncture. GetUp and Australian Progress offer a messaging guide for social change organisations, helping you speak out and channel emotions into constructive action. Read an excerpt and download the full report.

Text reads Every Worker in Australia: A Race Class Narrative. Illustration of hands in fists punching into the air.

Every Worker in Australia: A Race Class Narrative

Introduction This guide offers a blueprint for building and sustaining the collective power needed for workplace and electoral wins. However, just like an architectural blueprint, lines on a page on their own do nothing. It is up to organizers, activists and elected leaders to take the guidance herein and apply it when and however you […]

Cover of Robert Cialdini's book Pre-Suasion: A Revolutionary Way to Influence and Persuade.

Activism and Pre-Suasion

Lessons for activists on how to be more persuasive and effective, drawing on the book Pre-Suasion by Robert Cialdini.

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