Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE.
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Learn practical tips from Digital Storytellers on how to make a video with your smartphone including information about what you need, shooting tips and editing.
Have you been trying to create and/or build upon your brand identity for a campaign or your organisation? Great tips and a checklist from Principle Co.
This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.
One-to-one conversations can help people understand the bushfire crisis, the link to climate change, and the need for action. Here’s 5 resources for effective conversations.