Who What How: Narrative Strategy for Issue Campaigns
Use this worksheet from the Narrative Initiative to help ensure that issue campaigns have a strategic, nimble, long-term vision and plan.
Topic
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Video as an advocacy tool: 3 how to videos to improve your video and filming techniques
3 how-to tools to improve your video and filming techniques from Witness including mobile phone filming, sound recording and interviewing techniques.
TED talk: Fight injustice with raw video
Activist Peter Gabriel shares his motivation for standing up for human rights with the watchdog group WITNESS & tells stories of citizen journalists.
How to do video content faster, lighter and without a big budget
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
How to Draft A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Top 3 Messaging Tips from Anat Shenker-Osorio at Progress 2019
The top 3 messaging tips from Anat’s keynote speech at Progress 2019 – 1. Politics is not solidarity, 2. Empathy, not sympathy, 3. What you fight, you feed.
How to crowdsource ideas and content from supporters
Learn how to utilise the collective intelligence of your supporters with this How to guide on crowdsourcing from Blueprints for Change.
Economic Messaging for Progressives: A review of Don’t Buy it by Anat Shenker-Osorio
Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.
How to use social media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Purpose Driven Campaigning: 40 key principles for Growing Social Movements
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
Media Checklist for Actions
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
How to test your communications
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Framing the economy: How to win the case for a better system
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to change the story on social media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
How to tell compelling stories that move people to action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.