Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
Topic
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
When Facts Fail: How We Fight Misinformation
Article about organisations fighting misinformation and disinformation from the FWD + Organise Conference 2021 in Australia.
Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Passing the Message Stick: A Guide for Changing the Story on Self-Determination and Justice
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
Naming an Advocacy Campaign
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Campaign Research 101
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Why Stories Matter: The Art and Craft of Social Change
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
Projecting Power: Visual Strategy for Movements
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
What Helps Motivate People to Take Action?
What helps motivate people to take action? Learn from this research from the University of Queensland that analysed the website communication of almost 500 Australian environmental groups.
When Facts Fail: How We Fight Misinformation
Article about organisations fighting misinformation and disinformation from the FWD + Organise Conference 2021 in Australia.
Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Passing the Message Stick: A Guide for Changing the Story on Self-Determination and Justice
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
Naming an Advocacy Campaign
How do you name an advocacy campaign? Here is a guide, tips, and thoughts to help you with the process of naming a campaign.
Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Campaign Research 101
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Why Stories Matter: The Art and Craft of Social Change
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.