Five Useful Websites for Digital Campaigners
Here are some fantastic, free online tools you should be using!
Topic
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Freelancer Directory Creatives and Consultants for Social Good
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Suppliers of custom printed products T-shirts, banners, stationary, lanyards
Looking for the right supplier for your organisation’s custom-printed products can be time consuming. Australian Progress has searched the internet far and wide to compile a list of miscellaneous suppliers so you don’t have to.
Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
How to make viral Facebook videos (with subtitles)
When it comes to Facebook, videos are now the main game. Making viral videos no longer requires an expensive production crew – all you need is a computer, an external hard drive, and a few Adobe programs.
Eight tips for going on radio
Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Strategic Media Engagement
The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?
How to Get Your Op-Ed Published
Writing opinion pieces for the media is a powerful way of shifting the public conversation. Here are some great tips to get you started.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Writing a Media Release
Writing a great media release or alert can be challenging – they need to be short, snappy, and easy to read. Creating the perfect media release will make life easy for the people you are communicating with, and then you can rest assured that your message has been communicated effectively. Everyone wins!
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]
Words that Work: Making the best case for people seeking asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
How to talk about economics: A guide to changing the story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.