How are you using Instagram?
In a lot of countries, it’s the platform the #youth love – and it’s a beautiful medium for storytelling. But many organisations haven’t mastered the form yet.
If a lot of people in your country are using Instagram, you should be too.
While we’re still working out how to drive huge conversion from Insta, there’s no doubt the platform is shaping culture. Every post is influential – and engagement is creative and community-minded.
Insta is a flexible platform, allowing you to craft values-led messages that speak to people simply and effectively. It’s also constantly innovating, and the creative flair of the Instagram community is a real potential resource for all of us. We’ve just got to get the hang of it.
Get started with Instagram by following these accounts
Some of the most exciting developments are happening using ‘stories’ – and we can’t embed those.
From the OPEN Network
- Colour Code, GetUp’s racial justice campaigning platform, is using Instagram for its goal of building a digital community of First Nations and migrant communities organising for change.
- MoveOn uses Insta to provide social commentary, campaign updates, and editorial perspectives on the news. They also have a sophisticated use of Stories, presenting their achievements and movement story in a really engaging format that’s easy to find and follow.
- GetUp cross-posts most of their Facebook content to Instagram, and while they don’t have much native insta content, they do use stories during peak campaign moments.
- Zazim have just launched their Insta account, and are leading with bold graphics and quick videos.
- #aufstehn are also using Stories really well, to organise longer campaign narratives and showcase actions
Outside the OPEN Network
- WaterAid are using IGTV (Insta’s native long video platform) to tell stories really well
- AmnestyUK (and most national Amnesty orgs) know what’s up with stories
- Greenpeace International have over a million followers, and use both stories and IGTV beautifully
Now – what’s insta good for?
Instagram is the easiest platform for sharing the stories of your members and their achievements – and doing that will help others see that getting organised and taking action is something that regular people do.
Instagram is a video-friendly platform, and perfect for short clips from campaign and community leaders, or videos from members themselves. And that’s not even mentioning IGTV, the newest platform innovation, which is ripe for experimentation – check out this concept from WaterAid, and let us know if you start using it.
Dear politicians, we have a message for you. First Nations and migrant communities are standing together and saying enough. We wont accept you targeting us or ignoring our rights. We’re creating an electoral penalty for racism. And our movement is independent, national and united. #NoRacismInPolitics
Still ignoring Traditional Owners! Even though Michael Gunners’ own Inquiry found that overwhelmingly Aboriginal communities in the NT were opposed to fracking on their land. Gunner is allowing oil & gas companies to frack in the NT next year. We know whose side we’re on. That’s why we’re taking the fight to Origin Energy. Thousands of GetUp members have taken the pledge to stop their disastrous fracking plans.
Building issue saliency & connecting with members
Emotional, creative and/or celebratory posts are easy to make – and whether they’re fun or devastating, they’re a powerful way to keep conversations going, and important issues front of mind.
- Campaigning - Digital
- Digital campaigning
- Internet marketing
- Social media
- Social media - Instagram