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Lobbying & Advocacy

Lobbying & Advocacy

Whatever our path to building people power there comes a time in most campaigns where we need to engage directly with decision makers. Here you’ll find the practical information you need (like how to contact MPs), tips for effective advocacy, training materials and policy reports.

Photograph of the senate chamber showing maroon seats set up in a U shape.

A Stakeholders’ Guide to the Australian Senate

This guide is intended to be an introduction to the Senate and its procedures. It is designed to give NGO staff an understanding of the basics of the Senate and how to best achieve policy and campaigning goals.

Cover of the Defending Democracy: Safeguarding independent community voices Report. Photograph of a people marching with climate and Indigenous rights banners and flags with Parliament House in the background.

Defending Democracy and Human Rights

Gillian Triggs, the now Former President of the Australian Human Rights Commission, launched the Defending Democracy report at Progress 2017. She argued that advocacy is fundamental to our society but under threat with it increasingly difficult for people to speak up when they disagree.

Diagram showing 12 dimensions to the index.

From GDP to Wellbeing

The Australian National Development Index presents a new way to measure our wellbeing. At Progress 2017 Professor Fiona Stanley explained just why it’s so important.

Photograph of a window with curtains opening.

Workshop: Assessing and Opening Policy Windows

A process guide to be used in training workshops and planning sessions. The workshop introduces the idea of ‘policy windows’ and ‘political opportunity structure’ and enables participants to critically evaluate the political opportunity structure apparent in current campaigns.

Diagram showing Problems, Proposals and Politics all leading with arrows to the Policy Window

Resources: Assessing and Opening Policy Windows

The policy window is an opportunity for advocates of proposals to push their pet solutions, or to push attention to their special problems. When everything comes together a problem is recognised, a solution is developed and available in the policy community, a political change makes it the right time for policy change, and potential constraints are not severe.

12 people standing in front of Australia's parliament. A speaker is stepped forward from the group, wearing a pastor's collar.

Lobbying Workshop

A process guide to be used in training workshops and planning sessions to introduce participants to lobbying in an experiential way; identify lobbying as just one tool in a community organiser’s toolkit of skills and techniques for change; provide resources and information for future reference.

Three people sit around a desk, talking together.

Lobbying: a tactic for social change

Lobbying is one method of raising public awareness of an issue and enlists support for a particular cause. The objective of lobbying is to persuade decision makers to take or not to take particular actions. This handout covers the skills, knowledge and qualities of effective lobbyists, as well as the essential steps to preparing for lobbying.

Side table with white board markers falling on top

3 Templates for Campaign Evaluation

Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.

Large crowd gathered in front of the library. In the foreground someone holds up a placard reading 'Let Them Stay'.

How to Talk About Human Rights

Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.

The Unicorn Activity: Political Lobbying Role Play

This role play activity outlines an interactive session to help people experience a political lobbying meeting, in a light-hearted way. The role play involves people being from either the Minister for Magical Creatures, or the NGO “Unicorn Revive”.