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Grassroots Guide to Creating Quality Online Content
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
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Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
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Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
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How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
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4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
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