Tag

Campaigning – Digital

woman in protest carrying a sign saying #enough

Digital Campaigning: Start Here

Digital campaigning leverages technology to create change through emails, petitions, WhatsApp and Instagram. Here is a list of resources to get you started.

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How Hospo Voice leverages digital tools to win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

person using laptop

How to Draft: A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

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How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

Change Makers (Text on orange background)

Changemaker Chat with Paul Oosting from GetUp

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

Change Makers (Text on orange background)

Changemaker Chat with Jeremy Heimans

Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose. 

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.