How to organize online to keep your movement and momentum going during the Covid-19 pandemic, including mass calls, digital strikes, livestreams, virtual town hall meetings, one-click emailing and more.
Campaigning – Digital
Digital campaigning leverages technology to create change through emails, petitions, WhatsApp and Instagram. Here is a list of resources to get you started.
A list of presentations and articles from the FWD+Organise conference on organising and digital campaigning held in Sydney, Australia in 2019.
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
The Momentum Community has shared webinars on movements, mass decentralised organising, mobilisation, non-violent movements and case studies including the Sunrise movement and Hong Kong democracy movement.
The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.