Introduction
How to Create a Successful Digital Campaign: Digital Activism Toolkit is a practical guide by Youth and Environment Europe. You will learn:- How to create mission, vision and values
- Storytelling
- How to build a digital campaign
- How to use social media
This in-depth guide aims to equip eager activists with the necessary tools to start their digital journey and to provide young people with practical tools and digital communication strategies, which they will be able to apply to amplify their climate action and to conduct effective awareness-raising and advocacy actions through social media and other digital platforms.
This Toolkit aims to provide young people with practical tools and digital communication strategies, which they will be able to apply to amplify their climate action and to conduct effective awareness-raising and advocacy actions through social media and other digital platforms.
This guide starts with the human side of this project. It explains the importance of coordination as well as leadership. Campaigns can only be successful if they have a strong and relatable element attached to them. For the second part the focus lies on the consulted experts’ knowledge. This publication presents the highlights of the consultations as well as useful insider tips.
Note: Whilst this guide has been created for young activists working for climate action it is a useful guide for anyone interested in digital campaigning.
Toolkit Excerpts
