By Antje Dun
Welcome to the Digital Campaigning topic in the Commons Social Change Library. Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
We have gathered a wide range of materials to inform the public in relation to digital campaigning and related activities and here are some suggested links. You can also narrow down the results in the Digital Campaigning Topic according to your interests by using the ‘Refine by Format’; ‘Refine by Topic’ (for cross overs with other topics eg Organising); ‘Refine by Author’; and ‘Refine by Collection’ functions.
Please note: we are conscious of the ongoing innovation in the digital space and the tendency for information in this area to date. If you spot things that should be updated, or if you have more current resources that would benefit others, please contact a Commons librarian.
Manuals
- Blueprints for Change Progressive Organizing and Campaigning Manual
- Building Digital Power: A playbook for Changemakers
Platforms
- Tools Roundup: Apps and Digital Platforms for Organizers
- Three open source tech tools for your campaigning
– Emails and Messaging
- Email best practices
- Ways to predict email performance
- Lists to sign up to for campaign email best practice
- How to: WhatsApp uses for campaigning
- How to: Texting Campaigns
– Online Petitions
- Using Megaphone to organise workers (or why you should care about online petitions)
- How to get more petition signatures
– Social Media
- Social Media Activism: A guide to online change making
- Guide to Facebook Advertising
- Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
- How to: Using Facebook groups for organizing
- How to change the story on social media: ACF Community Toolkit
- How campaigners are using Instagram
- Twitter 101
- Live tweeting at rallies and marches
- Fighting online racist trolls
– Videos
- Video as an advocacy tool: 3 how-to videos to improve your video and filming techniques
- How to do video content faster, lighter and without a big budget
- How to make viral Facebook videos (with subtitles)
- Beginner’s guide to making video with your smartphone
Content / Images
- Grassroots guide to creating quality online content
- Four magic steps to creating shareable, purpose-driven social media content
- Where do I find images reflecting diversity?
- Find Free Images Online
Online Meetings and Facilitation
- Online Meeting Guides to Get Through COVID-19
- Getting Started with Online Training and Facilitation
- Facilitating online meetings
- Mass organising calls and webinars
Measurement and Evaluation
- Beyond Vanity Metrics: toward better measurement of member engagement
- GetUp’s experiments and analytics
Security and Risk Management
- Tools for More Secure Activism
- 7 tips for Facebook Risk Management
- How to Manage a Social Media Crisis
- Facebook Comments Policy
Tips and Tools
- Five Useful Websites for Digital Campaigners
- How to stay sane in an ‘always-on’ digital campaigning environment
- Online Course: How to Create ‘People Powered’ Campaigns
Case Studies
- Be “digital critical,” listen first, and other lessons from 350.org’s digital transformation
- How Hospo Voice leverages digital tools to win
- Grassroots led-campaigns: Lessons from the new frontier of people power campaigning platforms and programs, MobLab
- Digital Tactic Inspiration: Ecomark by WeMove
- Winning Social Media with Animals Australia
Tired of Reading? Watch and Listen
- TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
- Changemaker Chat with Jeremy Heimans
- TED talk: What new power looks like
- Changemakers #21: The People v Twitter trolls
- Building 21st Century Movements
Browse Digital Campaigning on the Commons Social Change Library.
Topics: Collection:
- Author: Antje Dun
- Source: The Commons Library
- Organisation: The Commons Library
- Location: Australia
- Release Date: 2019
- Website: https://commonslibrary.org
Attribution CC BYContact a Commons librarian if you would like to connect with the author