Introduction
Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.
WhatsApp is a mobile application used for one-to-one, group, or broadcast messaging. It is free, encrypted end-to-end, and is one of the most widely used mobile apps in the world, with over 4.93 billion active users in 2018. In advocacy and movement building, WhatsApp can be used for communication between campaigners, a platform for supporter community building, a way to activate distributed networks and a channel for crowdsourced knowledge.
Contents
- Disclaimer / request for your help 2
- Summary 2
- Who’s doing it? 2
- Impact/ Why do this? 3
- When to Use WhatsApp 4
- When NOT to use WhatsApp 6
- Setup Steps/ Stages 7
- Warning: The other side uses WhatsApp too! 13
- Further resources 14
- Attribution 15
Access Resource
- How to Use WhatsApp for Campaigning (Latest version – Google doc)
- How to Use WhatsApp for Campaigning (PDF)
Explore Further
- Digital Campaigning: Start Here
- How to Create a Successful Digital Campaign: Digital Activism Toolkit
- Blueprints for Change Progressive Organizing and Campaigning Manual
- Building Digital Power: A playbook for Changemakers
- Introduction to Digital Organizing
- Online Organising for Activists: Working Together Remotely, The Activist Handbook
- Digital Organising Tools to Reach and Recruit Supporters
- Tools Roundup: Apps and Digital Platforms for Organizers
- Three open source tech tools for your campaigning
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