Introduction
The Blueprints for Change Progressive Organizing and Campaigning Manual is a compilation of all the guides produced through Blueprints for Change up till November 2019 in its current edition. This PDF doc, which is full of internal links for easy navigation, also contains information on the project, its policies, values and a full list of all contributors.
We are very happy to offer this bundle of hard work and collective wisdom to progressive organizers and campaigners everywhere! This Manual represents two years’ worth of work and the contributions of over 100 campaign innovators and groups.
- 14 detailed how-to guides on cutting-edge approaches to progressive organizing and mobilizing
- totalling over 180 pages
- bakes in the field experiences and insights of over 100 progressive campaign innovators from across the world!
Table of Contents
- About Blueprints for Change 4
- Section 1
- New Organizing and Campaigning Strategies 5
- Guide Summaries 6
- Building networked coalitions 7
- Distributed organizing 26
- Persuasive conversation campaigns 44
- Section 2
- Tactical online-offline approaches 54
- Guide Summaries 55
- Crowdsourcing ideas and content from supporters 57
- Canvassing and door knocking 70
- Support and coaching techniques for remote groups 81
- Texting campaigns 88
- Volunteer-led phone banking 101
- Section 3
- New tools and how to use them 112
- Guide Summaries 113
- A/B testing for sendouts 114
- Apps and digital tools for organizers 125
- Using Facebook Groups for organizing 132
- WhatsApp uses for campaigning 142
- Section 4
- Self-defense for organizers and campaigners 154
- Guide Summaries 155
- Dealing with disinformation 156
- Digital security basics for campaigners 167
- Appendices
- Appendix A: Full list of helpers and contributors 175
- Appendix B: Project intent and IDEL values 177
- Appendix C: Editorial approach and guidelines 180
Download Resource
Explore Further
- Blueprints for Change Collection in the Commons Library
- People Power Manual: The Community Organising Guide, the Change Agency
- Organizing: People, Power, Change, Marshall Ganz
- Organising Resources