Joel Dignam reviews Ground Wars, Rasmus Kleis Nielsen’s hands-on ethnographic study of two competitive congressional campaigns in the 2008 US election. The book is a richly-detailed portrait of contemporary field campaigning.
Civic associations depend upon volunteers to get their work done. Joel Dignam distils insights from Ruth Wageman and Richard Hackman’s “Designing work for individuals and for groups” from Perspectives on Behavior in Organizations.
“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.
Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.