Blueprints for Change how-to guides are put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. You can download BfC’s guides as pdfs from the Commons (see the box at the bottom of the page) or view the evolving Google docs.
Canvassing Guide from Organizing for Action
This guide was put together by Organizing for Action (OFA), a community organizing project of the Democratic National Committee.
What is a Canvass?
Canvassing refers to going door-to-door in a neighborhood and having conversations about important issues with community members. It is an essential component of organizing. We use canvassing to talk to voters about issues that matter to them, spread our message and recruit new volunteers. The results of every conversation are recorded so we can make sure we are organizing in the most efficient way possible and focusing on what’s most important to voters. Organizing for America’s success in 2010 depends upon our ability to share our message through as many discussions with voters as possible.
Thanks for your interest in putting together a canvass. This guide will walk you through each step of the process and provide you with all the resources you’ll need to be successful. Good luck!
- Disclaimer / request for your help 1
- Canvassing Guide from Organizing for Action 2
- Sample canvassing scripts courtesy of CallHub 8
- Training videos on canvassing, door knocking and persuasive conversations 12
- Attribution 13
Download the pdf from the box below or see the latest Google doc version.