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Guide to Facebook Advertising

This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.

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Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

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Meeting agenda template

Meetings goes best when they are well planned. Here’s an agenda template to help your next meeting run smoothly.

title page of template

Campaign Strategy Presentation

Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.

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Template: Campaign Scoping

Members of the Sydney Cancer Advocacy Network often suggest ideas for new campaigns. So we came up with a process and template to help decide which campaigns were worth running. The first step is for members to pitch their idea to the group. Members then vote on whether to give the campaign ‘in principle’ support. […]

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Facebook Comments Policy

A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.