Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Format
Templates
Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
Tools Roundup: Canvassing and door knocking
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
Campaign Strategy Planning Template
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
How to test your communications
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Meeting agenda template
Meetings goes best when they are well planned. Here’s an agenda template to help your next meeting run smoothly.
Campaign Strategy Presentation
Trying to get your campaign moving fast and need your thoughts in one place? This is a simple template for designing an advocacy campaign that should help.
Template: Campaign Scoping
Members of the Sydney Cancer Advocacy Network often suggest ideas for new campaigns. So we came up with a process and template to help decide which campaigns were worth running. The first step is for members to pitch their idea to the group. Members then vote on whether to give the campaign ‘in principle’ support. […]
Template Log Frame Matrix – A simple tool to make campaign planning and project management a pleasure
A simple tool to make campaign planning and project management a pleasure! A frequent challenge we face in campaign work is starting with a killer tactic and trying to retro-fit it to a campaign objective. We’ve all been there “But I love this idea so much, I just want to do it anyway!”. A Log […]
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.