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Organising

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Cover of the handbook. Includes a black and white photograph of a group of people rallying and the text 'Organizing: People, Power, Change'

Organizing: People, Power, Change

This handbook, based on the work of Marshall Ganz, aims to support you in developing your capacity for effective community organizing. It covers five key practices of organizing.

Picture of an orange manual.

Introduction to Community Mapping

Community organisers need to continually analyse their communities. What’s going on that has implications for our issue and campaign? Which groups do we need to be connecting with? How is power being exercised?

Picture of an orange manual.

Three Approaches to Organising

This article outlines three frameworks of organising. They are broad based organising; social movement organising; and community development informed organising.

Two women stand together talking.

Becky Bond on Big Organising

The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

A large crowd gathered in a conference room with hands raised.

Training as Organising

Tips for training or other events which connect people to a campaign and help individuals overcome their barriers to action. As organisers we can use the momentum of the group to leverage people to action – like a turbo-charged persuasive conversation.

ChangeMakers 1.9: Fighting the Hard Right

In 2016, GetUp, an organisation best known for its online petitions and email campaigns, decided to go offline. They came up a strategy to remove extreme conservative politicians from the Australian parliament. One of the places they went to was the seat of Bass in Northern Tasmania.

Picture of an orange manual.

Community Organising Guide

The Community Organising Guide is 296 pages of training resources to deepen our understanding of core organising skills: relational meetings and self-interest, the power of story in organising, building alliances, coalitions and networks, holding decision-makers accountable, leadership development, recruitment, doorknocking and phonebanking.

A large pile of books has a circular space cleared with a floating open book in the middle.

The Role of Stories in Organising

Joel Dignam reviews Marshall Ganz’ approach to story as fundamental to organising. Through story we understand happenings, communicate our values, and make sense of our choices.

Cover of the book Ground Wars.

Ground Wars: electoral field campaigning

Joel Dignam reviews Ground Wars, Rasmus Kleis Nielsen’s hands-on ethnographic study of two competitive congressional campaigns in the 2008 US election. The book is a richly-detailed portrait of contemporary field campaigning.

Photograph of two people standing on pavement, taken from above. Written on the ground is 'Passion Led Us Here'.

Retain volunteers with intrinsically-motivating work

Civic associations depend upon volunteers to get their work done. Joel Dignam distils insights from Ruth Wageman and Richard Hackman’s “Designing work for individuals and for groups” from Perspectives on Behavior in Organizations.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Circles of Commitment

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’. It also has implications for how we think about events and capacity, and for how well a campaign can scale.

A diagram with three organisers at the centre. From each organiser arrows go to a Leader, from the Leader there are arrows to 5 team members.

How to Structure Teams for Organising

Joel Dignam reviews Marshall Ganz’ treatment of structure as a craft of organising. As Ganz notes “Developing leadership requires structuring the work of the organization so it affords as many people as possible the opportunity to learn to lead.”

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Hahrie Han on How Relationships Improve Mobilisation

Insights from The Organizational Roots of Political Activism: Field Experiments on Creating a Relational Context. In her paper, Han demonstrates that a relational context affects civic engagement, arguing that decisions like voting or other forms of activism aren’t based upon a simple cost-benefit analysis.

This is an Uprising

Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.