How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
Joel Dignam reviews Ground Wars, Rasmus Kleis Nielsen’s hands-on ethnographic study of two competitive congressional campaigns in the 2008 US election. The book is a richly-detailed portrait of contemporary field campaigning.
“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.