Tag

Door knocking

Cover of the book Ground Wars.

Ground Wars: electoral field campaigning

Joel Dignam reviews Ground Wars, Rasmus Kleis Nielsen’s hands-on ethnographic study of two competitive congressional campaigns in the 2008 US election. The book is a richly-detailed portrait of contemporary field campaigning.

A group of people gather under a tree with clipboards.

Is personalised political communication manipulative?

‚ÄúPersonalized political communication‚ÄĚ refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.