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Digital Campaigning

Digital Campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

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Guide to Facebook Advertising

This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.

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How Hospo Voice leverages digital tools to win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

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How to Draft: A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

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How to: Texting Campaigns

How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.

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How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

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How to use social media

Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.

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Three open source tech tools for your campaigning

The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).

Cartoon penguin with a picture of a rocket approaching Pluto. Text reads: 'Brenda vs Facebook, The Truth About Cambridge Analytica

7 tips for Facebook Risk Management

Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.

Cartoon of two eggplants in suits and sunglasses. Text reads 'Eggplants are a key component of the surveillance state. They are always listening. Most vegetables are.'

Tools for More Secure Activism

CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.