Topic

Digital Campaigning

Digital Campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

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Facilitating online meetings

Online meetings can be a lot of fun! Here are a few ideas to make your meetings exciting, educational, and effective from Daniel Hunter, 350.org.

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Email best practices

Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.

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Where do I find images reflecting diversity?

Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.

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Guide to Facebook Advertising

This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.

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How Hospo Voice leverages digital tools to win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

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How to Draft: A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

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How to: Texting Campaigns

How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.