Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Tips on how to get started with online training and facilitation for remote meetings and trainings. e.g. how to read a group and increase engaging including via web cameras, text chat and shared documents.
Online meetings can be a lot of fun! Here are a few ideas to make your meetings exciting, educational, and effective from Daniel Hunter, 350.org.
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.
Want to produce social media graphics and publications which are inclusive and representative? Here’s a list of stock image libraries that reflect greater diversity, especially Australian images.
A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.
3 how-to tools to improve your video and filming techniques from Witness including mobile phone filming, sound recording and interviewing techniques.
Learn from Digital Storytellers on how to tell and film great stories with your smartphone video. Gather content faster, lighter and without a big budget.
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.
How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.