How to Guide: Persuasive Conversation Campaigns by Blueprints for Change
Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.
Collection
Blueprints for Change
Blueprints for Change is an open library of advocacy how-to’s put together by campaign innovators in order to help progressive organizers and groups up their game more quickly. The “blueprints” capture, communicate and inform innovative campaigning strategies and tactics. They are co-created and peer-reviewed by practitioners, organisers, and researchers who have experience bringing this work to life.
What makes this collection unique is they are drawn from campaigning practices that are emergent (new and not yet fully documented), currently in demand by campaigning groups and are field-proven (have been applied with success in prior campaigns). To reflect the spirit of constant learning and adaptation in the sector, these models are written up as fluid drafts (google doc format) so they can be updated over time.
How to Guide: Distributed Organizing by Blueprints for Change
This How to guide on Distributed Organizing shows you how to unlock significant amounts of power among a group or campaign’s supporter base.
How to Draft: A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
How to: Building networked coalitions
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
Tools Roundup: Apps and Digital Platforms for Organizers
Need to know the best and latest digital platforms for organizers? Blueprints for Change have collated a list to help you with your digital tool selection.
How to: Crowdsourcing ideas and content from supporters
Learn how to utilise the collective intelligence of your supporters with this How to guide on crowdsourcing from Blueprints for Change.
Tools Roundup: Canvassing and door knocking
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
How to: WhatsApp uses for campaigning
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
How to: Digital security basics for campaigners
Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.
How to: Volunteer-led phone banking
Volunteer-led phone banking How to Guide from Blueprints for Change. Learn all the ins and outs of phone banking – theoretical and practical.
How to: Texting Campaigns
How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.
How to: Support and coaching techniques for remote groups
Learn from groups that have remote teams and have developed ways to support them at a distance whilst maintaining a sense of purpose and togetherness.
How to: Using Facebook groups for organizing
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.