Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Organising – Distributed network
The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.
Amanda Tattersall cautions campaigners, organisers and activists to not take Bond & Exley’s rules” as gospel. While the book puts forward valuable insights into the Bernie Sanders campaign the focus is tactics and mobilisation rather than deep organising.
This episode examines Brexit and how the types of coalitions used by each side influenced the outcome of the referendum. Then we go to the Northern Rivers in regional Australia look at how a different kind of alliance against Coal Seam Gas sought to organise across the entire community.
This is the origin story of the largest anti-Trump organisation in America and how it built a mass based local movement to save affordable healthcare.
The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.
To support organizations rolling out distributed organizing efforts, NetChange have put together a new campaign design framework drawn from best practices of the dozens of successful networks they have advised or studied closely.