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Campaigning – Distributed network

Cover of the report 'Networked Change: How progressive campaigns are won in the 21st Century'

Networked Change

Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.

Two women stand together talking.

Becky Bond on Big Organising

The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.

ChangeMakers 2.3: Indivisible

This is the origin story of the largest anti-Trump organisation in America and how it built a mass based local movement to save affordable healthcare.

A group of people stand behind a Lock the Gate banner and hold yellow triangles in the air.

Coal Seam Gas – The Ongoing Battle

The struggle between the developers of unconventional gas (coal seam, shale and tight gas), farmers and communities has struck a chord with people all over the country and has rightly been referred to by Lock the Gate as ‘the fastest growing social movement in the country’. This short case study shares some of the keys to success of the LTG approach.

People stand in a line in front of a crowd. Their tshirts each have a letter spelling out INDIVISIBLE.

How Indivisible Helped Paint America Blue

The midterm elections in the US have delivered the House of Representatives to the Democrats. Why did this happen? The nation got organised into opposing Trump. And one of the major forces behind that organisation is Indivisible.

This is an Uprising

Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.

A large crowd marches behind a banner reading 'Peoples Climate March'. The march is led by First Nations people. Marchers hold colourful placards depicting sunflowers. A large banner is held high reading 'Frontlines of Impact, Forefront of Change'.

Networked Change Campaign Grid

The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.

Protestors walk across the street with Stop Adani banners and placards.

Six building blocks of distributed organizing campaigns

To support organizations rolling out distributed organizing efforts, NetChange have put together a new campaign design framework drawn from best practices of the dozens of successful networks they have advised or studied closely.

Cover of the book 'The Starfish and the Spider. Features a drawing of a starfish.

Decentralisation: The Starfish and the Spider

Joel Dignam reviews Ori Brafman and Rod Beckstrom’s ‘The Starfish and the Spider’. The book delves into ideas and language around decentralisation with useful examples from history, social movements and commerce. It also includes practical tips for putting decentralisation into practice.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.