Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
There are no set rules or definitions for open campaigns, but there are a number of different ways in which a campaign or organisation can be “open.”
Participants of Open Campaigns Camp surfaced these six questions to help guide your thinking about open campaigns and strategies.
The Chronicle of Philanthropy offered this guidance to readers when it republished the checklist:
“Think of the elements and the corresponding volunteer involvement as levers organizers can pull depending on the campaign’s goals and needs. Some campaigns may blend organization-focused activities with grass-roots approaches.”
Print them out, stick them by your desk, and use them to analyse the kinds of campaigns you’re building!
Consider the factors above when building or analysing your campaign. But don’t worry if you find that your campaign is on many varying points along the spectrums; this is designed to facilitate discussion, not serve as a list of must-haves.
- Campaigning - Approaches_Actions_Tactics
- Campaigning - Digital
- Design thinking
- Digital campaigning