Campaign Accelerator Toolkit
A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.
Tag
Design thinking
5 tools to plan your campaign strategy
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test your campaign
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
Enhancing collective decision-making with technology
Ben Knight presented at Progress 2015 about the power of unleashing collective intelligence through better technology. He provides a short introduction to the Loomio platform for discussion and decision-making.
Art and Campaigning: Lessons about the effective use of art in campaigns
Lessons about the effective use of art in campaigns from three activist artists: Tom Civil, Arlene TextaQueen and Van Thanh Rudd. Lessons include: Build strong culture; Represent ethically; Consider your audience; Court controversy; Always remember the visuals; Value the labour of artists.
6 Elements of Open (People-Powered) Campaigns: Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.