Introduction
These 5 tools to plan your campaign strategy come from The Campaign Accelerator Toolkit by MobLab which blends high-performing campaign strategy tools with proven methods inspired by design thinking.
It is a practical guide for planning campaign projects that put people at the centre of efforts for change through a collaborative process that involves the entire project team using visual templates, methods and exercises.
Creating a Call to Action
Use this worksheet to detail how you talk about your campaign to motivate people to take action. Adapted from an exercise developed by Center for Story-Based Strategy, this tool provides an easy framework to think through the necessary elements of how you will talk about your campaign to public audiences to inspire and motivate action.
Creating a Call to Action Worksheet A4
Engagement Pyramid
Use this tool to visualise the different ways a person might involved with your campaign, from the lower commitment activity of observing and endorsing to taking up active leadership.
The Engagement Pyramid is a tool that enables us to map how people can engage at different levels of “depth” in our campaign — and recognise that more people are likely to engage when the level of commitment required is lower.
You can also use the pyramid to work through how you might “level up” people and to ensure that you’re adequately catering to people who are willing to commit in different ways. Try not to get too caught up in the specific categorisations; you can use those as helpful prompts, but what a low-, medium-, or high-level of commitment for one organisation or campaign is could be very different for another.
Detailed Engagement Pyramid A4
Your Engagement Pyramid
YOUR Engagement Pyramid Worksheet A4
Open Campaigning Handout
Creating a Team Culture
Capture the shared purpose, values and behaviours of a team. This worksheet is useful after a team has worked together on a project in a very different way than they are accustomed to doing.
It allows us to capture what team members would like to bring back into their day-to-day work and codify those values and behaviours with the rest of the team.
Creating Team Culture Worksheet A4
Download Resource
Next Stage
Would you like to go to the next stage? To explore further and give context to the tools see the Campaign Accelerator Toolkit which has 4 other modules.
- Define
- Sense
- Create
- Prototype and test
Explore Further
- Choosing a Campaign Goal
- Making A Campaign Concept: Campaign Planning Star Diagram
- Campaign Strategy Planning Template
- Campaign Planning: How to Get Started
- Spectrum of Allies
- How to Cut the Issue into Bite Sized Chunks
- Building Leadership Capacity: The Ladder of Engagement
- Campaign Strategy: Start Here
