The 5 tools come from The Campaign Accelerator Toolkit by MobLab which blends high-performing campaign strategy tools with proven methods inspired by design thinking. It is a practical guide for planning campaign projects that put people at the centre of efforts for change through a collaborative process that involves the entire project team using visual templates, methods and exercises.
Use this worksheet to detail how you talk about your campaign to motivate people to take action. Adapted from an exercise developed by Center for Story-Based Strategy, this tool provides an easy framework to think through the necessary elements of how you will talk about your campaign to public audiences to inspire and motivate action.
Use this tool to visualise the different ways a person might involved with your campaign, from the lower commitment activity of observing and endorsing to taking up active leadership. The Engagement Pyramid is a tool that enables us to map how people can engage at different levels of “depth” in our campaign — and recognise that more people are likely to engage when the level of commitment required is lower.
You can also use the pyramid to work through how you might “level up” people and to ensure that you’re adequately catering to people who are willing to commit in different ways. Try not to get too caught up in the specific categorisations; you can use those as helpful prompts, but what a low-, medium-, or high-level of commitment for one organisation or campaign is could be very different for another.
Capture the shared purpose, values and behaviours of a team. This worksheet is useful after a team has worked together on a project in a very different way than they are accustomed to doing. It allows us to capture what team members would like to bring back into their day-to-day work and codify those values and behaviours with the rest of the team.
To explore further and give context to the tools see the Campaign Accelerator Toolkit – Module 5: Plan & Pitch
Purpose: To turn the work you have done as a team by working through Define, Sense, Create, and Prototype into a plan you can take forward with clear next steps. You should generate an outline of a plan with enough actionable details and success indicators that the team is able to proceed with key activities, and establish how you will work together as a team.
Outcome: Agree as a team for how you will take your strategy and ideas forward. This may include further research, sensing and testing. This guide is composed of the exercises we typically use at this stage to create a plan teams can take forward.
Table of Contents
- About Campaign Accelerator
- Module 5: Plan & Pitch
- SECTION 1: Missing Pieces
- EXERCISE 1: Impact Stories
- EXERCISE 2: Narrative Buildout
- EXERCISE 3: Creating a Call to Action
- EXERCISE 4: Engagement Pyramid
- EXERCISE 5: Open Campaigning
- SECTION 2: What’s Next
- EXERCISE 1: Research & Testing
- EXERCISE 2: Building the Timeline
- EXERCISE 3: Creating Team Culture
- EXERCISE 4: Roles & Responsibilities
- SECTION 3: Wrapup
- EXERCISE 1: Campaign Canvas
- EXERCISE 2: Workshop Evaluation
- Download Templates & Exercise Tools for Module 5: Plan & Pitch
Would you like to go to the next stage?
The Campaign Accelerator Toolkit has 4 other modules
- Prototype and test
To see the other modules click here.
- Campaigning - Strategy
- Design thinking
- Members_Supporters - Ladder of engagment
- Strategy_Strategic planning