Members_Supporters - Ladder of engagment - The Commons Social Change Library

Illustration titled 'Ladder of Engagement'. There are four levels in a triangular shape with people doing different actions. The bottom level is a person texting with someone, the the 3rd level is a person talking with two other people, the 2nd lelvel is a person talking on a loudspeaker and the top level is a person chained with other people at a protest.

Building Leadership Capacity: The Ladder of Engagement

Learn how organisers recruit and build the leadership capacity of others with the Ladder of Engagement.

Graphic with abstract shapes in squares. Logos for The Commons Social Change Library and Tectonica at the bottom.

Movements, Organising and Transformational Politics in the Digital Age

Explore a collection of resources on movements, organising and transformational politics in the digital age by Tectonica.

Screenshot of a presentation title slide. The heading reads 'How to recruit more people.' There is a oval around the word recruit and a line under more. At the top in smaller writing it reads 'An organising storytelling lab'.

How to Recruit more People: Lessons from Rukiya in 350 Kenya

Rukiya, a 350.org organiser in Kenya, shares stories of how they recruited people for the African DeCOALinise Campaign.

Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

5 tools to plan your campaign strategy

5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning: 40 key principles for Growing Social Movements

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church.

Listen to Becky Bond on Big Organising

The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.

Diagram of the Circles of Commitment also known as the Ladder of Engagement. 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Photograph of two people standing on pavement, taken from above. Written on the ground is 'Passion Led Us Here'.

Retain volunteers with intrinsically motivating work

Civic associations depend upon volunteers to get their work done. Joel Dignam distils insights from Ruth Wageman and Richard Hackman’s “Designing work for individuals and for groups” from Perspectives on Behavior in Organizations.

Circles of Commitment: A Model of Engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’.

Cover of 'Launching a Leadership Revolution'.

Launching a Leadership Revolution: A book review

Joel Dignam reviews Launching a Leadership Revolution by Chris Brady and Orrin Woodward. Joel distills the key lessons that are relevant to social change organisations.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists: Book Review

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement organizations practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

Cover of the booklet 'Moved to Action', includes a photograph of two smiling people wearing union tshirts.

Lessons from Hahrie Han’s ‘Moved to Action’

Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

boy standing on ladder reaching for the clouds

Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!

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