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Members_Supporters – Ladder of engagment

Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Two women stand together talking.

Becky Bond on Big Organising

The big organising approach utilised in the Bernie Sanders campaign offers several valuable rules to scale up your efforts, empower members and supporters, and catch the fire of momentum. Hear from Becky Bond, co-author of Rules for Revolutionaries.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Photograph of two people standing on pavement, taken from above. Written on the ground is 'Passion Led Us Here'.

Retain volunteers with intrinsically-motivating work

Civic associations depend upon volunteers to get their work done. Joel Dignam distils insights from Ruth Wageman and Richard Hackman’s “Designing work for individuals and for groups” from Perspectives on Behavior in Organizations.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Circles of Commitment

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’. It also has implications for how we think about events and capacity, and for how well a campaign can scale.

Cover of 'Launching a Leadership Revolution'.

Launching a Leadership Revolution

Joel Dignam reviews Launching a Leadership Revolution by Chris Brady and Orrin Woodward. Joel distills the key lessons that are relevant to social change organisations.

Cover of the book 'How Organizations Develop Activists'.

How Organizations Develop Activists

Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.

Cover of the booklet 'Moved to Action', includes a photograph of two smiling people wearing union tshirts.

Lessons from Hahrie Han’s ‘Moved to Action’

Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

boy standing on ladder reaching for the clouds

Designing Motivational Work

For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!