Tag

Campaigning – Strategy

diagram with circles

Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

First slide from 350.org's Online Training Monster Manual slide deck. Includes picture of a purple monster with one large eye holding an open laptop computer.

Online Training Monster Manual

Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.

Diagram of the Tactic Star tool. The text is included in the artilce.

The Tactic Star

The Tactic Star is a tool for planning and evaluating tactics, it names some key factors that change agents should consider when determining their tactics.

Photograph of someone holding a placard which reads 'For the Win!'

For the Win Podcast

For The Win: the people, strategy and campaigns that changed Australia forever. A podcast series from 2018 featuring interviews with Australian social change agents.

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Four people stand outside the Melbourne Magistrates Court. They are smiling and holding photos of forests.

What is this thing called Activist Legal Support?

Planning good activist legal support builds movement resilience and should be part of campaign planning. A good legal support structure for groups engaging in protests that could be arrestable includes having legal support team, legal info, arrest & court support.

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

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