Tag

Campaigning – Strategy

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Engagement Pyramid

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

template form with boxes to fill in

The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

Campaign Accelerator Toolkit

A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.

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Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

First slide from 350.org's Online Training Monster Manual slide deck. Includes picture of a purple monster with one large eye holding an open laptop computer.

Online Training Monster Manual

Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.

Diagram of the Tactic Star tool. The text is included in the artilce.

The Tactic Star

The Tactic Star is a tool for planning and evaluating tactics, it names some key factors that change agents should consider when determining their tactics.

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