Campaigning - Strategy - The Commons Social Change Library

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Understanding and Assessing Your Organization’s Strategic Capacity

Watch this webinar recording to understand and asses your organization’s strategy capacity. Use strategy to build and win political power.

Social movements and the (mis)use of research: Extinction Rebellion and the 3.5% rule

Extinction Rebellion member Kyle R Matthews explores how scholarship regarding civil resistance campaigns seeking regime change has been used by environmental activists.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

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Campaigning for Social Change: beyond just protesting for it!

Daniel Hunter outlines the key elements of campaigns: a strategic time-tested model for effective social change work.

Developing Strategic Campaigns: An ITF Manual for Trade Union Activists, Educators and Organisers

This manual will help workers to identify clear campaign goals and objectives, develop strategies and tactics, and create unifying public messages and timelines for campaigns.

ChangeMakers Organising School – Season Four, 2021 – How Small Groups Make Big Changes

ChangeMakers Organising School – Training (videos and slides) to connect and deepen knowledge to organise for social change.

looking up the trunks and canopy of big Jarrah trees

The WA Forest Conflict: The Construction of the Political Effectiveness of Advocacy Organisations

Tactics and strategy of nonprofit organisations involved in advocacy regarding forestry in the 1990s-2000s in Western Australia.

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Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Iceberg Worksheet: What’s the root cause of the problem?

Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.

Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign

Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.

The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

Campaign Accelerator Toolkit

A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.

Ivan Marovic serving as a battering ram to break the door of the Deanery at Belgrade University during the 1996-1997 Student Protest. Photo by Miroslav Petrovic

The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns

The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns by Ivan Marovic is a practical guide for activists and organizers of all levels, who wish to grow their resistance activities into a more strategic, fixed-term campaign.

Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

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