Tag

Campaigning – Strategy

Photograph of someone holding a placard which reads 'For the Win!'

For the Win Podcast

For The Win: the people, strategy and campaigns that changed Australia forever. A podcast series from 2018 featuring interviews with Australian social change agents.

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Four people stand outside the Melbourne Magistrates Court. They are smiling and holding photos of forests.

What is this thing called Activist Legal Support?

Planning good activist legal support builds movement resilience and should be part of campaign planning. A good legal support structure for groups engaging in protests that could be arrestable includes having legal support team, legal info, arrest & court support.

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

A group of friends stand with arms around each other looking out across a valley.

Running Effective Campaign Debriefs

Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.

Black and white photograph of a chess board with overturned king..

Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

A red arrow points up and left over a black and white stairway.

Elements of Campaign Strategy

This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

The Building Power Guide

The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.

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