This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
Campaigning – Strategy
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.
A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.
The Path of Most Resistance: A Step-by-Step Guide to Planning Nonviolent Campaigns by Ivan Marovic is a practical guide for activists and organizers of all levels, who wish to grow their resistance activities into a more strategic, fixed-term campaign.
Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.
Tired of making new slide decks for interactive tools? Want new ideas on participatory methods online? Looking for new games and warm-ups? The “Online Monster Manual” is a compilation of 80+ online training tools from 350 globally.
The Tactic Star is a tool for planning and evaluating tactics, it names some key factors that change agents should consider when determining their tactics.
Reflections on the Black Lives Matter moment of the whirlwind, navigating turbulence related to Covid-19, approaches to imagine the future.
Help campaigns and organising strategies be more effective at driving systems change with this guide from Blueprints for Change on sytems thinking.
This guide dives into 3 tools that can be used as part of a campaign design process: system maps, network maps and narrative power analysis.
UK activist trainer Natasha Adams looks at the opportunities for system change during the Coronavirus pandemic, the centrality of care and collectivity, and the implications for campaigners.
Paul Engler makes the case for a mass movement in response to the coronavirus pandemic, demonstrated what people power has achieved in the past to make significant shifts.
A 4 part podcast series from community radion station 3CR celebrating 45 years of direct action by environmental group, Friends of the Earth FOE.
For The Win: the people, strategy and campaigns that changed Australia forever. A podcast series from 2018 featuring interviews with Australian social change agents.
Campaign insights from Daniel Hunter’s book Strategy and Soul about how to fight a battle people think is a ‘done deal’.
The Spectrum of Allies – a campaign strategy tool developed by George Lakey & Martin Oppenheimer designed to determine allies, opponents and all those in between in a campaign.
Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.