Help campaigns and organising strategies be more effective at driving systems change with this guide from Blueprints for Change on sytems thinking.
Campaigning – Strategy
This guide dives into 3 tools that can be used as part of a campaign design process: system maps, network maps and narrative power analysis.
UK activist trainer Natasha Adams looks at the opportunities for system change during the Coronavirus pandemic, the centrality of care and collectivity, and the implications for campaigners.
Paul Engler makes the case for a mass movement in response to the coronavirus pandemic, demonstrated what people power has achieved in the past to make significant shifts.
A 4 part podcast series from community radion station 3CR celebrating 45 years of direct action by environmental group, Friends of the Earth FOE.
For The Win: the people, strategy and campaigns that changed Australia forever. A podcast series from 2018 featuring interviews with Australian social change agents.
Campaign insights from Daniel Hunter’s book Strategy and Soul about how to fight a battle people think is a ‘done deal’.
The Spectrum of Allies – a campaign strategy tool developed by George Lakey & Martin Oppenheimer designed to determine allies, opponents and all those in between in a campaign.
Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.
Planning good activist legal support builds movement resilience and should be part of campaign planning. A good legal support structure for groups engaging in protests that could be arrestable includes having legal support team, legal info, arrest & court support.
5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…
3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
Despite pain, loss, disruption and grave threats, the LGBTQ movement — decade after decade — launched new campaigns for more advanced goals and won.
Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.