The Spectrum of Allies – a campaign strategy tool developed by George Lakey & Martin Oppenheimer designed to determine allies, opponents and all those in between in a campaign.
Campaigning – Strategy
Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.
Planning good activist legal support builds movement resilience and should be part of campaign planning. A good legal support structure for groups engaging in protests that could be arrestable includes having legal support team, legal info, arrest & court support.
Campaign insights from Daniel Hunter’s book Strategy and Soul about how to fight a battle people think is a ‘done deal’.
Despite pain, loss, disruption and grave threats, the LGBTQ movement — decade after decade — launched new campaigns for more advanced goals and won.
As Australia heads towards a federal election here are three stories on the Commons to give you food for thought and action. Gather the lessons from the 2016 federal election, the 2018 Queensland election, Bernie Sanders’ tilt at the US presidency, and the struggle for women’s suffrage in 1905!
This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.
The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.
Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.
A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.
Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.
Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.
Can squatters ever hope to become land owners? Listen to this inspiring story from Thailand that shows what it takes for poor people to rebuild the city around them.
The road to marriage equality in Australia was filled with dirty tricks and homophobia. How did the LGBTI community build a movement strong enough to overcome it all?
In 2016, GetUp, an organisation best known for its online petitions and email campaigns, decided to go offline. They came up a strategy to remove extreme conservative politicians from the Australian parliament. One of the places they went to was the seat of Bass in Northern Tasmania.
The story of the Lady Cilento Hospital vigil which turned into a national flashpoint that overturned a decade of political consensus on Australia’s refugee policy. Remarkably, when they began the organisers of the vigil didn’t know what they were aiming to achieve.
This episode examines Brexit and how the types of coalitions used by each side influenced the outcome of the referendum. Then we go to the Northern Rivers in regional Australia look at how a different kind of alliance against Coal Seam Gas sought to organise across the entire community.
The story of the Fight for 15 campaign in the US which is radically changing the way low-wage workers fight for better conditions. Then we look at the roots of the radical politics that is sweeping Barcelona – and examine their attempts to “empower the street”.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.