Tag

Campaigning – Strategy

diagram of the spectrum of allies

Spectrum of Allies

Use a spectrum-of-allies analysis to identify the social groups (students, workers) that are affected by your issue, and locate those groups along a spectrum, from active opposition to active allies, so you can focus your efforts on shifting those groups closer to your position.

Four people stand outside the Melbourne Magistrates Court. They are smiling and holding photos of forests.

What is this thing called Activist Legal Support?

Planning good activist legal support builds movement resilience and should be part of campaign planning. A good legal support structure for groups engaging in protests that could be arrestable includes having legal support team, legal info, arrest & court support.

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

A group of friends stand with arms around each other looking out across a valley.

Running Effective Campaign Debriefs

Every campaign is a learning opportunity. Make the most of this by planning for the post-campaign period and setting up debriefs. Here are some tips for campaigners and facilitators.

Black and white photograph of a chess board with overturned king..

Campaign Strategy Planning Template

This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.

Elements of Campaign Strategy

This overview of campaign strategy elements is offered to clarify language shared by campaigners. The elements include campaign focus and goals; vision; situational analysis; critical path analysis; organisational considerations; allies, constituents and targets; objectives; tactics; evaluation and success indicators.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

The Building Power Guide

The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources to build capacity for campaigning, such as explorations of change-making, power, strategy and leadership development.

Cover of Gene Sharp's 'The Politics of Nonviolent Action: Part Two The Methods of Nonviolent Action'

198 Methods of Nonviolent Action by Gene Sharp

Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.

A group of people stand on a bridge holding large letters spelling 'Global Goals'.

Tactics analysis

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.

Protestor holding Stop Adani sign on stage with Queensland Premier Annastacia Palaszczuk.

3 Great Resources on Election Campaigning

As Australia heads towards a federal election here are three stories on the Commons to give you food for thought and action. Gather the lessons from the 2016 federal election, the 2018 Queensland election, Bernie Sanders’ tilt at the US presidency, and the struggle for women’s suffrage in 1905!

Large crowd gathered in front of the library. In the foreground someone holds up a placard reading 'Let Them Stay'.

The fight for the rights of people seeking asylum

At Progress 2017, GetUp!’s Shen Narayanasamy shared the strategy and critical lessons learnt during campaign work to protect the rights of people seeking asylum. To be effective the campaign needed to engage many different stakeholders across the movement and centre the lived experience of people most impacted.

red balloon tied to metal weight

Moving the rock: Shifting power for sustained change

This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.

Photograph of a number of paper plates laid out on the ground with a person pointing at one. The plates have writing on them describing campaign steps.

Critical Path Analysis Process Guide

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.

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