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Campaigning – Strategy

A diagram of the eight stages of social movements

Bill Moyer’s Movement Action Plan

A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

Image of an xy axis. The x axis is the level of support and the y axis is the level of influence.

Power Mapping and Analysis

This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.

Side table with white board markers falling on top

3 Templates for Campaign Evaluation

Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.

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