Tag

Campaigning – Strategy

Change Makers (Text on orange background)

ChangeMakers Podcast Series 2

The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.

Black and white photograph of a large crowd of protestors. Banners include 'Vietnam Moratorium Campaign' and 'Stop the Country to Stop the War'.

The Vietnam War

Case study of the Australian campaign against involvement in the Vietnam War. The emergence of popular protest in Australia during the 1960s presented a fundamental challenge to government decisions and the way those decisions are made. By taking to the streets people challenged the policy positions of government and, in some cases, the very legitimacy and authority of the state itself.

Photograph of River Red Gum trees submerged in water.

Victorian red gum forests: A historic victory

A comprehensive case study of the successful campaign to protect Victorian Red Gum Forests. Includes the history of the Barmah-Millewa Campaign, its goals and results. Given the historic outcomes of the campaign it is worth examining how such an effective green-black alliance emerged in south-eastern Australia.

People walk across an open square. The ground is painted with a calendar depicting days of the week and dates.

Tactical Timeline Guide

A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise. It can also be used to enrich a critical path.

Diagram with two intersecting axis. The horizontal line is marked 'Strongly oppose your objective' on the left and 'Strongly support your objective' on the right. The vertical axis is marked 'More power & influence' at the top and 'Less power & influence' at the bottom.

Power Mapping Guide

A process guide to be used in training workshops and planning sessions to help campaigners consider the social and political context within which they are developing strategy and creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.

Photograph of multiple pairs of metal scissors.

How to cut the issue into bite sized chunks

A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

Picture of a red manual.

The People Power Manual: Campaign Strategy Guide

Social movements become more powerful as more people are equipped to analyse their political context, consider paths to change and mindfully plan tactics. This Campaign Strategy Guide equips activist educators to facilitate a range of participatory exercises with activists, organisers and citizens. It can also be used as a do-it-yourself guide for campaigners.

Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

Campaigning to Solve Our Issues

This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

A jubilant group of people pose behind a large banner reading 'We won'. They are at the beach with sky and ocean in the background.

James Price Point/Walmadan: A Huge Win

In 2013 the people of Broome stopped the development of a gas plant and port at iconic James Price Point (Walmadan). They had substantial political and corporate interests arrayed against them but prevailed with a strong sense of community and creative strategic campaigning. This short case study shares some of the keys to success and strengths of the campaign.

A group of people filling a street and stopping traffic.

Reflections on #FeesMustFall movement

#FeesMustFall movement was very diverse and rich with dialogue and conflict. This letter by a student leader, Anzio Cameron, gives a live account of some of the tensions that divided the movement.

What does it take for everyday people to shift an election?

The story of how GetUp successfully organised in the seat of Bass to remove sitting MP Andrew Nikolic at the 2016 federal election. Lessons include the power of mixing online and offline; the power of mixing local with national; and have the local lead the national.

People stand in a line in front of a crowd. Their tshirts each have a letter spelling out INDIVISIBLE.

How Indivisible Helped Paint America Blue

The midterm elections in the US have delivered the House of Representatives to the Democrats. Why did this happen? The nation got organised into opposing Trump. And one of the major forces behind that organisation is Indivisible.

a worksheet template

Networked Change Campaign Grid: Worksheets

The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.

Protestors walk across the street with Stop Adani banners and placards.

Six building blocks of distributed organizing campaigns

To support organizations rolling out distributed organizing efforts, NetChange have put together a new campaign design framework drawn from best practices of the dozens of successful networks they have advised or studied closely.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

A group of people gathered to protest the proposed development at James Price Point

What makes Non Violent Direct Action (NVDA) effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Image of protesters gathered with flags tied around them

Learning From a Tibet Campaign Win

Kyinzom Dhongdue from Australian Tibet Council shares the story of a campaign win and the lessons that can be taken from it. The country’s oldest university cancelled a talk by the Dalai Lama. Within a week, the University of Sydney backtracked and released a hasty statement welcoming His Holiness on campus in June. The short campaign shows the value of rapid response people power tactics.

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