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Mobilisation Lab

Mobilisation Lab

Mobilisation Lab was born inside Greenpeace International to enable faster and better development of global best practice in digital campaigning. Now the MobLab is an independent global organisation transforming social change for the networked age.

The MobLab enables global campaigners to build a more just, peaceful, and sustainable world by equipping them with strategies, tools, tactics, and partners, using a systems-based, people-powered approach.

The Commons MobLab collection brings together many of the reports, training materials, toolkits and other materials they share with campaigners, strategists and advocacy leaders.

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Key Resources from Mobilisation Lab

Reports, toolkits, templates and guides from Mobilisation Lab including campaign strategy, storytelling, digital campaigning, security and more.

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Context Map Template

This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.

System Map Template

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

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Call to Action Worksheet

Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.

Creating a Team Culture

Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.

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The Campaign Canvas

From vision and strategy to storytelling and metrics, this template ensures you’ve touched on all the essentials of an effective campaign.

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