Collection

Mobilisation Lab

Mobilisation Lab was born inside Greenpeace International to enable faster and better development of global best practice in digital campaigning. Now the MobLab is an independent global organisation transforming social change for the networked age.

The MobLab enables global campaigners to build a more just, peaceful, and sustainable world by equipping them with strategies, tools, tactics, and partners, using a systems-based, people-powered approach.

The Commons MobLab collection brings together many of the reports, training materials, toolkits and other materials they share with campaigners, strategists and advocacy leaders.

Visit Mobilisation Lab

Campaign Accelerator Toolkit

A toolkit to accelerate the planning process so we can get campaigns out the door faster to create more effective people powered campaigns.

Problem Diagram

Use this diagram from Mobilisation Lab to chart the causes of the problem that your campaign aims to address and how that problem affects people differently. This tool helps identify the “root cause” to tackle in a campaign or even in a set of campaigns.

How are we Measuring People Power in 2020+, and where do we go from here?

How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?

screenshot of front page of video on computer screen

Be “digital critical” listen first, and other lessons from 350.org’s digital transformation

A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.

5 tools to plan your campaign strategy

5 tools to help you plan your campaign strategy including templates on calls to action, ladder of engagement, timelines, team culture, campaign canvas…

3 tools to test your campaign

3 tools to test early versions of campaign ideas with target audiences starting with deciding on what to prototype. These tools are by Mobilisation Lab.

6 tools for creative idea generation for your next campaign

6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.

9 tools to deepen your understanding of the people you want to engage in campaigns

9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.

7 tools for defining your campaign problem

7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: Toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns: Worksheet Template

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

A birds-eye view of Ocean Beach in California, with thousands of people gathered above the waves to spell out RESIST!! There are two exclamation marks, one of which is mostly pink, indicating it is made up of feminist activists.

The Anatomy of People-Powered Campaigns

The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.

A phone sits on a table with the Facebook app open on the log-in page, next to scrabble tiles spelling out the words social media

Four magic steps to creating shareable, purpose-driven social media content

This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.

Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Cover of the 'Beyond the First Click' report, with the title and subtitle 'How today's volunteers build power for movements and NGOs', on a grey background. The logos for change.org, MobLab and Capulet are presented in a row along the bottom.

Beyond the first click: How today’s volunteers build power for movements and NGOs

This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

The Mobilisation Integration Toolkit

An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

This free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.