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7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
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The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
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The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
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6 Elements of Open (People-Powered) Campaigns: Worksheet Template
This Elements of Open Campaigns Worksheet template outlines 6 factors to think about when analysing how ‘open’ your campaigns are.
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The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
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Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
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System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
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Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
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Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
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Creating a Team Culture: Worksheet
Capture the shared purpose, values and behaviours of a team with this worksheet template from Mobilisation Lab.
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