The Mobilisation Integration Toolkit

Introduction

Tools that help teams work together better, so they can win bigger.

In 2013 we set out to unearth the tools and tactics being used by Greenpeace staff to develop successful mobilisation strategies and people-powered campaigns. But we soon discovered that people in multiple offices were wondering the same thing: In order to win big we need to ensure the teams within an office are working seamlessly together. What are the tools we can use to make sure that happens? As it turns out, many Greenpeace offices are experimenting with tools and mechanisms to ensure that smooth, effective integration is happening among their teams. We partnered with Daniel Atwood and Sam Dorman–experienced consultants in this field–to help surface successful practices or “bright spots” for a toolkit highlighting ongoing experiments in team integration. You can explore these tools in two ways:

• By trait: We found six common “Traits”, or best practices, that promote strong mobilisation integration.
• By Country or Region: You can also view a report of several tools at work within a specific national or regional office (NRO).

The NRO’s we spoke with are all heavily invested in different forms of mobilisation integration, but they emphasized that many of these tools are highly experimental. They’re sharing them here so that we can all build on one another’s efforts to do more effective campaigning and win bigger victories — not just for Greenpeace but also our allies and partners. We envision this toolkit as a living resource, where new tools can continue to be added as people continue to experiment and innovate and as we learn from other offices and teams. Please add your comments as you test and adapt, and let us know about additional tools that should be here as you make your own discoveries. Michael Silberman Global Director, Digital Mobilisation Lab February 2013

Explore by Country / Region

NETHERLANDS

• “Oergroepen” (Programmatic Teams)
• Integrated Outcomes Planning
• Decision-Making Model
• Meeting Skills Training / Leadership Development
• Supporter Contact Strategy

ARGENTINA

• The Meetings Mandate
• “Campaign Brief” Agreements
• The Two-Hour Window (for outreach approval)
• Semi-Annual All-Staff Planning Brainstorms
• Shared Goals and Data for Mob and Fundraising

SPAIN

• Integrated Campaign Planning Teams
• All-staff Campaign Peer Review
• Integrated Database — The Holy Grail
• Shared Campaign Calendars and Documents

SOUTH EAST ASIA

• Constituency Mapping
• Mobilisation Bootcamps
• All-Staff Idea Pitching

Explore by Trait

SHARING A VISION

• Constituency Mapping
• Mobilisation Bootcamps
• All-Staff Idea Pitching
• Integrated Campaign Planning Teams
• All-staff Campaign Peer Review
• “Oergroepen” (Programmatic Teams)
• Decision-Making Model
• Semi-Annual All-Staff Planning Brainstorms

CONSTANT CROSS-POLLINATION

• Integrated Campaign Planning Teams
• All-staff Campaign Peer Review
• “Oergroepen” (Programmatic Teams)
• Meeting Skills Training / Leadership Development
• The Meetings Mandate
• Semi-Annual All-Staff Planning Brainstorms

VALUE EXPERTISE & INFLUENCE

• All-Staff Idea Pitching
• All-staff Campaign Peer Review
• Decision-Making Model
• “Campaign Brief” Agreements
• Supporter Contact Strategy
• Semi-Annual All-Staff Planning Brainstorms

EXECUTE WITH AUTONOMY

• Shared Campaign Calendars and Documents
• Decision-Making Model
• “Campaign Brief” Agreements
• The Two-Hour Window (for outreach approval)

ESTABLISH & MEASURE METRICS TOGETHER

• Constituency Mapping
• Integrated Database — The Holy Grail
• Integrated Outcomes Planning
• The Meetings Mandate
• Shared Goals and Data for Mob and Fundraising

COORDINATE DURING CAMPAIGNS

• Integrated Campaign Planning Teams
• Integrated Database — The Holy Grail
• Shared Campaign Calendars and Documents
• “Oergroepen” (Programmatic Teams)
• Meeting Skills Training / Leadership Development
• Supporter Contact Strategy