How to Guide: Persuasive Conversation Campaigns by Blueprints for Change
Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.
Format
Manuals
How to Guide: Distributed Organizing by Blueprints for Change
This How to guide on Distributed Organizing shows you how to unlock significant amounts of power among a group or campaign’s supporter base.
How to Draft: A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
How to: Building networked coalitions
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
How to: Crowdsourcing ideas and content from supporters
Learn how to utilise the collective intelligence of your supporters with this How to guide on crowdsourcing from Blueprints for Change.
Tools Roundup: Canvassing and door knocking
How-to guide on networked coalitions/campaigns. Harness the power of networks to develop more agile, dynamic and distributed campaigning coalitions.
How to: WhatsApp uses for campaigning
WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.
How to: Digital security basics for campaigners
Upgrade your digital security practices with this how-to guide of advice, tools and resources from Blueprints for Change.
How to: Volunteer-led phone banking
Volunteer-led phone banking How to Guide from Blueprints for Change. Learn all the ins and outs of phone banking – theoretical and practical.
How to: Texting Campaigns
How to guide from Blueprints for Change about how use peer to peer texting (P2P) to deliver calls of action – includes best practice and case studies.
How to: Support and coaching techniques for remote groups
Learn from groups that have remote teams and have developed ways to support them at a distance whilst maintaining a sense of purpose and togetherness.
How to: Using Facebook groups for organizing
Using Facebook groups for organizing – This is for groups needing to reach out, build their base & mobilize people to come to events.
The Common Cause Handbook: A Guide to Values and Frames
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
How to test your communications
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
How to get your local MP to listen to your community: ACF Community Toolkit
This toolkit describes the nuts and bolts of implementing advocacy tactics to put pressure on your local state or federal MP and to plan effective campaigns locally.
How to tell compelling stories that move people to action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
How to organise a local group in your community: ACF Community Toolkit
This practical community organising guide by the Australian Conservation Foundation is a good example of how to start, set up and support community action groups.
How to change the story on social media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Pt’chang Volunteers Manual
Resources for inducting new volunteers into a peacebuilding community project. Includes insights into how one voluntary group operated, consensus decision making, and internal conflict resolution processes.