Digital Campaigning: Start Here
Digital campaigning leverages technology to create change through emails, petitions, WhatsApp and Instagram. Here is a list of resources to get you started.
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Digital campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Digital Campaigning Webinars
Digital campaigning free webinars for Not for Profit & grassroots campaigners by Glenn Todd. Learn the tech fundamentals & tools to grow a grassroots campaign.
Organising in a Pandemic
Notes from training sessions hosted by ChangeMakers and Tipping Point in April and May 2020. The training aims to equip organisers and campaigners to respond to challenges and continue their work during the Covid-19 pandemic.
Online Picket Line Guide
Do you want to know how to run an online picket line? Here is a guide from the Victorian Trades Hall Council who ran the world’s 1st online picket line in March 2020 during the COVID-19 pandemic to launch digital actions for the campaign for #WageSubsidyForAll.
4 tips for digital organizing when our communities are physically isolating
How to organize online to keep your movement and momentum going during the Covid-19 pandemic, including mass calls, digital strikes, livestreams, virtual town hall meetings, one-click emailing and more.
FWD + Organise 2019 Conference Presentations and Papers
A list of presentations and articles from the FWD+Organise conference on organising and digital campaigning held in Sydney, Australia in 2019.
Fighting online racist trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Building Digital Power: A playbook for changemakers
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
How to get more petition signatures
A guide developed by ActionStation to support community members to run successful petitions, including notes on strategy, tips for getting more signatures, and example campaigns.
The Big Five Trends in Video for 2020
The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.
Changemaker Chat with Paul Oosting from GetUp
GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.
Blueprints for Change Progressive Organizing and Campaigning Manual
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Civil Resistance 2.0: 198 Nonviolent Methods Upgraded
A crowdsourced spreadsheet listing a number of digital variations of Gene Sharp’s classic 198 Methods of Nonviolent Action. Valuable inspiration for campaigns seeking new tactics!
Be “digital critical” listen first, and other lessons from 350.org’s digital transformation
A conversation with Hanna Thomas who guided 350.org to adopt a product team model for more effective digital campaigning.
Changemaker Chat with Jeremy Heimans
Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.
TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
TED talk: Online social change: Easy to organize, hard to win
Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.
Three open source tech tools for your campaigning
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
Using Megaphone to organise workers (or why you should care about online petitions)
Learn from Moira Cully’s experience of online petitions, in particular using Megaphone, a petition platform for the Australian union movement.
How Hospo Voice leverages digital tools to win
Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.