Select Page

Tag

Digital campaigning

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

A laptop computer on a table, with a screen displaying graphs

GetUp’s experiments and analytics

Digital campaigners know that the difference between a successful online action and a flop isn’t always in the issue, the strategy, or the content — sometimes, it can be in the colour of the button. And the only way to find out which factor makes the difference is through testing and experimentation. GetUp runs a […]

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns.

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

Grassroots Led Campaigns Report

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A large crowd marching behind a banner saying: We march with Selma!

Building 21st Century Movements

Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.

A lit up light box sitting on a black chair saying: Think outside the box

Creatives for Social Good

Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.

Screenshot of colourful HTML code on a black background

HTML Cheat-sheet

A useful cheat sheet to have to hand when using HTML to format text for email or web display.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Two hands shaking

Template Talent Consent form

If you have people – whether actors or volunteers – featuring in your campaign content, it is best practice to cover all bases with clear permissions and expectations. This template Talent Consent Form does just that.

A small group of people stand on the beach of a beautiful lake, wearing winter clothing

The Eight Fold Path

The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).