Tag

Digital campaigning

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

A laptop computer on a table, with a screen displaying graphs

GetUp’s experiments and analytics

Digital campaigners know that the difference between a successful online action and a flop isn’t always in the issue, the strategy, or the content — sometimes, it can be in the colour of the button. And the only way to find out which factor makes the difference is through testing and experimentation. GetUp runs a […]

A cartoon of an abstract scientific scene, tended by two figures. There are three funnels like in a laboratory, one of which is labelled with the Twitter icon, the second with a Facebook icon, the third an email icon. All funnels lead down to a results console.

Beyond Vanity Metrics: toward better measurement of member engagement

Metrics should help you improve how you invest in and plan campaigns.

Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.

Man sits in cafe booth looking at laptop with frustrated look and head in hands.

How to stay sane in an ‘always-on’ digital campaigning environment

Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

Protestors, some wearing yellow Greenpeace shirts, some in prison orange, pose for a photo holding signs in Spanish, and photographs of the activists detained by Russia known as the Arctic 30.

The 21st-Century Advocacy Playbook

Use this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.

List of the six elements of people powered campaigns

6 Elements of Open (People-Powered) Campaigns

Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.

The Anatomy of People-Powered Campaigns

The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.

Over a dozen hands reach into the middle of a circle, making the 'all in' symbol

Grassroots Led Campaigns Report

Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.

Cover of the 'Beyond the First Click' report, with the title and subtitle 'How today's volunteers build power for movements and NGOs', on a grey background. The logos for change.org, MobLab and Capulet are presented in a row along the bottom.

Beyond the First Click: How Today’s Volunteers Build Power for Movements & NGOs

This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A large crowd marching behind a banner saying: We march with Selma!

Building 21st Century Movements

Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.

A phone sits on a table with the Facebook app open on the log-in page, next to scrabble tiles spelling out the words social media

Email to recruit new Facebook likes

A great email from SumOfUs to recruit new Facebook followers.

A close up of a person's hands typing on a laptop keyboard, with something indistinct on the screen.

Five Useful Websites for Digital Campaigners

Here are some fantastic, free online tools you should be using!

A lit up light box sitting on a black chair saying: Think outside the box

Creatives for Social Good

Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.

Screenshot of colourful HTML code on a black background

HTML Cheat-sheet

A useful cheat sheet to have to hand when using HTML to format text for email or web display.

Three examples of visualisations for campaigns

Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.

Template Talent Consent form

If you have people – whether actors or volunteers – featuring in your campaign content, it is best practice to cover all bases with clear permissions and expectations. This template Talent Consent Form does just that.

A small group of people stand on the beach of a beautiful lake, wearing winter clothing

The Eight Fold Path

The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).

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