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Digital campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

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Digital Campaigning: Start Here

Digital campaigning leverages technology to create change through emails, petitions, WhatsApp and Instagram. Here is a list of resources to get you started.

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Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

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The Big Five Trends in Video for 2020

The nature of video and digital campaigning changes so rapidly, it’s sometimes hard to keep up with the latest strategies to cut through and move people. This article & presentation outlines 5 key trends plus a useful checklist for developing compelling videos.

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How Hospo Voice leverages digital tools to win

Australia’s first digital union, Hospo Voice, set up Fair Plate so you can see what’s really happening under the table. Hospitality staff have left thousands of reviews to show you which places are stealing wages and treating people like crap.

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How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

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How to use WhatsApp for campaigning

WhatsApp How to Guide from Blueprints for Change. Use WhatsApp for campaigning, community building, activating networks and crowdsourcing knowledge.

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TED talk: Online social change: Easy to organize, hard to win

Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.

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How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

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Changemaker Chat with Paul Oosting from GetUp

GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

Change Makers (Text on orange background)

Changemaker Chat with Jeremy Heimans

Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.