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Digital campaigning

Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Australian Parliament House at night

Tips for meeting MPs (or asking your members to)

A range of advice and resources from digital campaigning organisations, which can easily be adapted to your needs – whether it’s meeting with an MP (or Senator) yourself, or helping your members do it.

A white iPhone on a white background, with the twitter logo filling the screen

Twitter 101

A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.

Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals

Winning Social Media with Animals Australia

Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

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