Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
A range of advice and resources from digital campaigning organisations, which can easily be adapted to your needs – whether it’s meeting with an MP (or Senator) yourself, or helping your members do it.
Methodology and results of experiments run by GetUp in digital fundraising.
A short guide to getting started with Twitter. Twitter Best Practice: Short tweets get retweeted more often; Tweet as-it-happens: people love to be in the know and up-to-the-minute tweets win; add a comment to your retweets to give them your own spin, or explain why you’re sharing them.
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.