By Jesse Marks
As of today, Animals Australia have more than 1,664,702 facebook fans and at least two viral videos with more than 100 million views. And that’s just the beginning – they’re leveraging their engaged social media audience to win campaigns. And they want to tell you how.
Community Engagement Manager Jesse Marks presented on Animals Australia’s theory of change at Progress 2015 – and you can see it all in this compelling six minute video:
- Campaigning - Digital
- Digital campaigning
- Movements_Campaigns - Animal rights
- Social media
- Theories of change