Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals|Red stop sign with a sticker added to read 'Stop Eating Animals'.
Animals Australia Program Strategy|Photo by Simon Matzinger on Unsplash

Winning Social Media with Animals Australia

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Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.

As of today, Animals Australia have more than 1,664,702 facebook fans and at least two viral videos with more than 100 million views. And that’s just the beginning – they’re leveraging their engaged social media audience to win campaigns. And they want to tell you how. Community Engagement Manager Jesse Marks presented on Animals Australia’s theory of change at Progress 2015 – and you can see it all in this compelling six minute video:
 

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