Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
Formed in 1979, Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA-UP) made its mark on hoardings around the nation. By revising advertising slogans and disrupting tobacco-sponsored events, the group revealed the true cost of tobacco and alcohol company deception.
Kevin Buzzacott is a key figure in the opposition to the South Australian Olympic Dam mine and the nuclear industry in general. In this interview he outlines a number of the creative actions he has taken part in as part of a series of campaigns addressing the issues of dispossession and Aboriginal sovereignty.
The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.
The story of the Fight for 15 campaign in the US which is radically changing the way low-wage workers fight for better conditions. Then we look at the roots of the radical politics that is sweeping Barcelona – and examine their attempts to “empower the street”.
The story of the Lady Cilento Hospital vigil which turned into a national flashpoint that overturned a decade of political consensus on Australia’s refugee policy. Remarkably, when they began the organisers of the vigil didn’t know what they were aiming to achieve.
From 1979 to the 1990s Australia, Canadian and American activists took part in a series of environmental blockades to defend old growth forests, rivers and other biodiverse places. Join Iain McIntyre for a series of conversations with the blockaders who took part in these campaigns.
In 1991 over 1000 protesters blockaded the National Exhibition Centre in Canberra with the goal of shutting down the Australia International Defence Exhibition. This book includes a detailed account of the blockade, the context of the growth of the Australian arms industry, and the words of the protesters themselves.
This episode looks at how to organise genuine opposition in a place where the one thing they hate is genuine opposition. How a small protest against destruction of a local park turned into a mass movement that’s sweeping Russia.
What would you do if someone wanted to bulldoze an oil pipeline through your country, threatening not just your land, but your water and air? And what if the nation backing them had a history of playing dirty? That’s the situation the people in today’s episode found themselves in. The battle over building an oil pipeline in Standing Rock in South Dakota, USA.
What does it take to improve the lives of millions of people? The late Fred Hollows knew. He was known across the globe for his groundbreaking work in disrupting the global medical establishment, and his legacy lives on among the doctors he inspired. What does it take to achieve transformation at this kind of scale?
In 2016, GetUp, an organisation best known for its online petitions and email campaigns, decided to go offline. They came up a strategy to remove extreme conservative politicians from the Australian parliament. One of the places they went to was the seat of Bass in Northern Tasmania.
In 2014 Hong Kong hundreds of thousands of citizens staged a mass street occupation demanding the vote. Why did it happen? And what led to tensions building inside the movement overtime?
This is the origin story of the largest anti-Trump organisation in America and how it built a mass based local movement to save affordable healthcare.
In Cape Town, apartheid pushed black residents to the edge of the city. Reclaim the city is a movement pushing back, desegregating the city through strategic long term occupations.
The road to marriage equality in Australia was filled with dirty tricks and homophobia. How did the LGBTI community build a movement strong enough to overcome it all?
What is a church doing running a facility where illegal drugs can be used openly? And why? An exploration of the medically supervised injecting centre based in Kings Cross in Sydney Australia and the community pressure which led to it opening.
How do we overcome chronic long term homelessness? Listen to this episode about a campaign which decided to set an absurdly ambitious goal to try and solve the homelessness problem.
Can squatters ever hope to become land owners? Listen to this inspiring story from Thailand that shows what it takes for poor people to rebuild the city around them.
In the 1970s Sydney builders labourers refused to work on projects that were environmentally or socially undesirable. This green bans movement, as it became known, was the first of its type in the world.