Digital Campaigning: Start Here
Digital campaigning leverages technology to create change through emails, petitions, and platforms such as Facebook, Twitter, Instagram, WhatsApp and more. Here is a list of resources to get you started.
Tag
Social media
Digital Organising Tools to Reach and Recruit Supporters
Does your group want to reach out to supporters and engage them in campaigns? A quick overview of the options and top tips for success.
A Comparative Analysis of Australian Media Coverage of the 2019 Climate Protests
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Tracking Movement Moments: #BlackLivesMatter Case Study
Documenting and amplifying police brutality has been a crucial aspect of the Black Lives Matter movement, including during the May-June 2020 protests. These resources include examples of how people are documenting BLM as well as links to tips and articles to help you get started with documenting and archiving.
Improve your Website Accessibility
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
Fighting online racist trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Blueprints for Change Progressive Organizing and Campaigning Manual
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Grassroots guide to creating quality online content
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Tips and tools for archiving video and social media
Grab it before it’s gone! With the ephemeral nature of platforms you may want to think about archiving your social media and videos now.
TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
TED talk: Online social change: Easy to organize, hard to win
Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.
How to use social media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Media Checklist for Actions
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
How to change the story on social media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
How to stay sane in an ‘always-on’ digital campaigning environment
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Live tweeting at rallies and marches
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
7 tips for Facebook Risk Management
Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.
Tools for More Secure Activism
CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.