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Social media

Illustration of a person in a suit standing at a podium. Their head is replaced by a heart. In one hand they are holding a fake head with a circuit computer brain and in the other hand they are holding a fake head used in the past by scientists to study phrenology.

Digital Campaigning in Europe: A Series of Articles

This series of articles from the European Center for Digital Action explores the evolving use of digital tools and strategies in political and social campaigns across Europe, covering case studies, technological impacts, democratic implications, and ethical considerations.

Protestors in a line with one protestor kneeling on knee (in honour of George Floyd) in front of line of police at protest in street in Washington, D.C, USA

Tracking Movement Moments: #BlackLivesMatter Case Study

Documenting and amplifying police brutality has been a crucial aspect of the Black Lives Matter movement, including during the May-June 2020 protests. These resources include examples of how people are documenting BLM as well as links to tips and articles to help you get started with documenting and archiving.

woman in protest carrying a sign saying #enough

Digital Campaigning: Start Here

Digital campaigning leverages technology to create change through emails, petitions, and platforms such as Facebook, Twitter, Instagram, WhatsApp and more. Here is a list of resources to get you started.

11 volunteers standing in rows posing for a photo

Fighting online racist trolls

Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate. 

Icons representing website accessibility framed around a computer screen

Improve your Website Accessibility

A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.

Shallow focus photograph of crowd taking live videos for social media

How campaigners are using Instagram

Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.

Large group blocking intersection near Federation Square and Flinders Street Station in Melbourne.

Media Checklist for Actions

A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.

Mobile phone featuring social media icons

How to use social media

Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Live tweeting at rallies and marches

Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.

Cartoon penguin with a picture of a rocket approaching Pluto. Text reads: 'Brenda vs Facebook, The Truth About Cambridge Analytica

7 tips for Facebook Risk Management

Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.

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