Digital campaigning leverages technology to create change through emails, petitions, and platforms such as Facebook, Twitter, Instagram, WhatsApp and more. Here is a list of resources to get you started.
Does your group want to reach out to supporters and engage them in campaigns? A quick overview of the options and top tips for success.
A report and analysis about Australian mainstream media coverage of climate protests and activists in 2019.
Documenting and amplifying police brutality has been a crucial aspect of the Black Lives Matter movement, including during the May-June 2020 protests. These resources include examples of how people are documenting BLM as well as links to tips and articles to help you get started with documenting and archiving.
A comprehensive list of tools, checklists and websites to improve your website accessibility, e,g, standards, colours, documents, design, images, etc.
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Grab it before it’s gone! With the ephemeral nature of platforms you may want to think about archiving your social media and videos now.
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.
CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.