Digital campaigning leverages technology to create change through emails, petitions, WhatsApp and Instagram. Here is a list of resources to get you started.
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
Grab it before it’s gone! With the ephemeral nature of platforms you may want to think about archiving your social media and videos now.
The Blueprints for Change Progressive Organizing and Campaigning Manual offers 14 How-to guides on cutting-edge approaches to progressive organizing and mobilizing.
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Twitter is a very useful way to share your story outside traditional networks. Increasingly Twitter quotes and photos are used to embed in traditional media, and with a small amount of effort you can get your event trending. This will alert politicians and media to your issue.
Facebook is a vital organising and networking tool but presents risks for activists. Digital security can seem overwhelming but we can all get better at it. There are organisations who have done a great job of breaking the information down and giving you support to improve your practices. Start with these 7 tips.
CounterAct encourages the progressive and radical movements on the Australian continent to get better at digital privacy and security. Security culture is simply a set of practices that limits the ability for government or opponents to find out more information about you and interfere with or monitor your group. We’ve given you some tools to minimise this.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
An example of a great email from SumOfUs to recruit new Facebook followers.
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.