Four magic steps to creating shareable, purpose-driven social media content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
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Social media
Email to recruit new Facebook likes
An example of a great email from SumOfUs to recruit new Facebook followers.
Find Free Images Online
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
How to make viral Facebook videos (with subtitles)
When it comes to Facebook, videos are now the main game. Making viral videos no longer requires an expensive production crew – all you need is a computer, an external hard drive, and a few Adobe programs.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Social Media Activism: A guide to online change making
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your […]