Introduction
Social media is a powerful tool for creating change. Your tweets and Facebook posts have the potential to raise awareness of your cause, to get people talking, and to inspire your community to action. Not sure if your online activity is helping to maximise your impact? This how-to guide will help you ensure that your organisation is getting the most out of its social media activism. Jessie Mawson has created a guide to online change making for Amnesty International Australia.
Social media is a powerful tool for social change. It’s never been easier for good ideas to catch on and spark a movement. Jessie Mawson, Social Media Coordinator, Amnesty International Australia
Contents of Social Media Activism Guide
- Terms of use
- Licensing the Amnesty name 4
- Account naming conventions 5
- Description and disclaimer templates 6
- Getting started
- What kind of social media account is best for you? 7
- Establishing and enforcing a comments policy 8
- Sourcing images for social media 8
- Social media top tips 9
- Being social
- Facebook is a party, not a classroom 10
- What to post 11Going ‘viral’
- Why things catch on 12
- Introduction to Edgerank 13
- Moderation and troubleshooting
- Tips for moderators 14
- Dodgy posts (when to delete) 14
- Trigger warnings and difficult subjects 14
- Maintaining our independence
- Why independence? 15
- Independence dos 15
- Independence don’ts 15
- Glossary
Access Resource
Social Media Activism: A Guide to Online Change Making (PDF)
Explore Further
- Grassroots Guide to Creating Quality Online Content
- How to Change the Story on Social Media: ACF Community Toolkit
- Four magic steps to creating shareable, purpose-driven social media content
- Social Media Activism: A guide to online change making
- How to: Using Facebook groups for organizing
- TikTok for Organizing: How Groups are Using TikTok in Campaigns
- How campaigners are using Instagram
- Live tweeting at rallies and marches
Attribution CC BY